Heritage Media Fundraising Cake Day

Clipping: Heritage Media have a cake fundraising day. Revenues are tight.

I made Duncan Riley giggle the other night by calling Mainstream Media or Old Media or print/tv/radio media “Heritage Media”. It’s not my term – but I forget where I heard it first. But it stuck. (Duncan Riley’s Forget MSM or Old Media, Heritage Media is the Term post)

It actually is quite nice – one thinks of listing The Australian and Fin Review on a heritage National Trust list, volunteers manning (personning?) the desks and strict injunctions against changing anything – the masthead, the font, the bylines. Perhaps one day the government will step in with funding to ensure these charming anachronisms are able to continue, in an age where news is always on, all around us and community created. One hopes so – I’m even willing to bake cakes for fundraisers to support them (though my cakes, frankly… well, even the dog won’t eat them). Unfortunately, Government funding, donations and my cakes may be the only sustainable revenue streams for them, for the future.

Don’t believe me? Go ahead and have a look at the discussion (err flame war, please don flak jacket before clicking through) on Bronwen Clune’s blog (she’s the Citizen Media Proprietor for Australia, in my book) A letter to Love Stricken Fairfax Journalists – a typical comment?

”PS. “…our colleagues in journalism.”??!! So they are journalists now? Nothing like staring at a pink slip and the incoming blogging/new media/digital barbarians to force a change of attitude is there?”

Oh dear.
Reminds me of that bunfight we had on here after I presented to 80 Freelance Journalists in Sydney. Yikes.

Ok I went a bit mad with the faux newspaper clippings. YOU make one then come back and tell me where you posted it – I’ll link to you. But only if it’s funny.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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