Recently I read an extract about the launch of an integrated TV show (might’ve been IPTV) that had user generated content and placed the community first and acknowledged the TV aspect as the loss leader. It was huge community and I think coming out of Europe. Anyone know of it? I’ve lost the article/bookmark/email or whatever it was that I was reading. There seemed to be an integration of offline with online through auto clubs as well. If I remember rightly.

I strongly suspect they are using some ideas that I covered here about carsales.com.au meets SniffPetrol. But I’m not sure because I lost the info. Please email or comment if you know which one I am talking about.

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