Government 2.0 ? Singapore Media Development Authority

Brought to You by The So Bad it’s Good Department: Rap done by the senior management of Singapore’s Media Development Authority.Hat Tip: Katie Chatfield

When we enter into a relationship with the customer, a real one, with two way dialogue, preaching and lecturing sends ’em running for the hills, or leaves them pouting and grizzling. But when we approach the relationship with fun and humour -and when did marketing stop being about having fun with the consumer? – a warmth, loyalty and sense of community between us develops. Fun video, highly technical information with big boring slabs of policy-speak all sexed up and made consumable. ’nuff said.

BTW is the MDA government or a key centre?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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