Brought to You by The So Bad it’s Good Department: Rap done by the senior management of Singapore’s Media Development Authority.Hat Tip: Katie Chatfield

When we enter into a relationship with the customer, a real one, with two way dialogue, preaching and lecturing sends ’em running for the hills, or leaves them pouting and grizzling. But when we approach the relationship with fun and humour -and when did marketing stop being about having fun with the consumer? – a warmth, loyalty and sense of community between us develops. Fun video, highly technical information with big boring slabs of policy-speak all sexed up and made consumable. ’nuff said.

BTW is the MDA government or a key centre?