Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

9 thoughts on “Government 2.0 Public Service Social Media

  1. Don’t forget our project blog for the development of the successor to the DEEWR-managed National Training Information Service system, Training.gov.au:


    I’m the principal blogger and site admin but everyone in the project team contributes and blog posts are attributed to the people who write the articles.

    I believe our project blog is somewhat revolutionary in Government service delivery – we’re aiming for maximum transparency and information sharing as well as interaction with the expected audience of the new suite of websites we’re developing as part of Training.gov.au.

    Hopefully other Government departments will follow suite – the initiative has certainly been positively received by many people already and been regarded as a more responsible way of Government doing business.

  2. While watching the presentation on the redesign of http://drupal.org I was surprised to hear the IA say she interviewed a social media consultant to the UK government. Great to hear our agencies are just as forward thinking!

  3. Good pointers, and list, thanks for that.

    Do you know of any examples of social networks/platforms for civil servants? Where there is collaboration and networking rather than simply blogging?

    I would be very interested to know about that.

  4. Don’t forget OZloop. Early days yet as, despite the APS code of Conduct being revised, there are still discouraging practices within Agencies/Departments – e.g. This is a coached site and social networking sites being tagged as “political activist”. If this is not deliberate then it is sheer stupidity.

    Despite all the fantastic work of the Taskforce and contributions from so many people, on the ground there is a culture of uncertainty and fear. Two things appear to drive that – Fundamental mistrust of employees, fear of risk and an strong desire to control. Can’t help thinking we need to band together and push a bit harder.

    Steve D

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