Gliffy fluffed it

Gliffy – FlowCharts, Diagrams and Floor Plans are Easy with Gliffy – could’ve been the social network for diagrams in the same way that Slideshare.net is for Powerpoint/Keynote and YouTube is for Videos. But they just don’t understand core elements.

For example, discoverability. I should be able to go to the site and see rotating list of diagrams that grab my interest and excite my creativity. Instead there are a bunch of “examples”. What happened to rewarding leaders of your community by exhibiting their content on the front page?

There’s no embed function in the examples, no explicit Creative Commons – I nicked this image:
by copying and pasting the URL.
If you want an idea, go check them out then build a community around consumer generated diagrams. There’s a tonne of business and marketing ideas in there. But they are sticking with the “hosting” and premium paid model.

I checked my diagram and there is a popup window – yuck – with embed details. But no hope of finding genuine user generated content that I could see. Such a shame.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “Gliffy fluffed it

  1. Hi Laurel,

    Thanks for the feedback, we really appreciate it. You have some excellent ideas which follow along the same lines of many of our future plans. Stay tuned to our progress, and I think you’ll be happy what you see in the upcoming year.


    Chris Kohlhardt
    CEO, Gliffy Inc.

  2. Hi Chris, thank you for commenting and engaging. 🙂 Please remember that I view sites through the filter of “hmm would it be a good online community?” and not necessarily “does it meet an individuals need?”. I’m sure you have people using the diagram tools very happily with no need to easily display them publicly, or link them to their profile portfolio, or ask for them to be commented on.

    But if your future plans include building the social network elements, well then, it’s all good. 🙂

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