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DIY and Home renovation online communities


Former founders of Lastminute.com Martha Lane Fox and Brent Hoberman have rolled out a home decorating site. Mydeco allows users to plan their decorating with 1.4m products by 500 retailers and rolled out today. I think it’s in the UK.
Australian DIY websites and communities include MyVirtualHome – scan the plans of your home, upload them, and you have a mini-Second Life that allows you to try real world fittings and products in the virtual representation of your house. Just don’t go crazy with adding second storeys, gazebos and balconies!

There’s another one, funded by Minti or someone here in Australia- anyone remember it’s name?

I want to see an anti-DIY site: videos of the kids crayoning the walls while the paint is still drying, photos of walls falling down after trying to hammer a nail in – all that good stuff. User generated content/consumer generated media is much more popular when it shows ****-ups: just ask Australia’s Greatest Home Videos TV show.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

3 thoughts on “DIY and Home renovation online communities

  1. I was the Producer on the first version of MVH, released a bit over two years ago. We had a screenshot we used in presentations with an “Add realism” option – the next slide showed a living room scene one of our artists (shameless plug, Shaun Campbell – squidtank.com) had destroyed, sitting a kid next to a wall with a crayon and trashing the rest of the place. Absolutely brilliant.

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