Five Techniques for Using Web2.0

From Dion Hinchcliffe, Editor of OpenSource:

I call the use of Web 2.0 for business purposes, both internal and customer-facing, Enterprise Web 2.0. At its core, Web 2.0 is about harnessing collective intelligence and most of the rest of the Web 2.0 ideas fall out from this concept. And that highlights a monumental difference between the way the Web was used in the past – and indeed is still largely used today – and the way it works best. Most Web sites still push content one way out to their visitors, don’t have any means to interact with them, or even engage them in basic conversation and elicitation of contributions.

The Five Techniques Dion lists are:

  1. Dramatically Lower the Experience Barrier.
  2. Collect User (Customer) Contributions.
  3. Enable Formation of Communities.
  4. Become An Open Platform.
  5. Provide Self-Evolving Customer Relationship Management (CRM).

for the full article, go here. It’s not a long read but lots of links to example sites that I mention here a lot, like Flickr, Drupal, Wiki, etc.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “Five Techniques for Using Web2.0

  1. ACK ACK ACK…The problem with web2 is that its not well defined. It’s a marketing hype to get everyone upgrade their website with some functionalities that are not really necessary.

    Everyone is focusing on what you can do… I dont find many saying.. GREAT now WHAT IS THE BUSINESS PURPOSE AND DRIVER?


    www.StopWeb2.com – It’s time to get back to business

  2. Web2.0 has moved from meaning open platforms to commoditizing communities. I’ve never been a fan of the term (notice I never said much about the article?) nor am I a fan of blogs as they are one-to-many and I never liked user generated content – people creating stuff is one thing, people generating conversations is another. But they are accepted usage, even if ill-defined, and I write in soundbytes on my blog – hence user gen content and web2.0 occasionally make an appearance for shorthand.

    It reminds me of the usenet newsgroup storm over using eMail, Email or email. Basically a storm in a teacup. We use what is convenient and a shortcut to a concept or construct.

    BTW Drupal is a misspell of dorp (village) and Google is a misspell of googol (10 to the power of 100). I guess I should misspell my company name? 😛 A rose by another other name…

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