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Fanpages: List of top 100+ Australian Facebook Fan Pages

Ever wondered which Australian companies, icons, brands have the most fans on Facebook?  Here’s a list of fan Pages for Australian companies, in order of most fans. Please don’t confuse volume with being “good” at social media. Alriighty?

Nothing to see here, move along, this is for my social media classes. 😛

I use this list to teach classes on social media. We go through some of the pages and evaluate how well they are doing. We also look at the pages that aggregate all their products and brands on multiple tabs on one page versus individual pages for each brand. What is their default landing tab for non-members? We look at engagement, competitions, regularity of updates, if they seem to have a preplanned diary or are winging it etc.  How many have a clean URL how many don’t. We usually pick a few and see how it works as a Hub-and-Spoke (do they have Facebook links/widgets on their website?). There’s always big debate over the list and how well they are doing. Don’t forget – numbers change over time ….

So, 21.5 million Australians. About 11 million to date are on Facebook with over 8 million “active” monthly (March 2010). How many Australian brands have “set up shop” to access Australian Facebookers do you think? Oh, and in the spirit of “I don’t have to get them all right because I have the internetz to help me” please let me know of the one’s I missed.

Page member numbers are current for end of March 2010.

Australian Facebook Fanpages by Member Numbers

  1. ACDCOpens in a new tab. 1,950,000
  2. Bananas in PajamasOpens in a new tab. 1,132,000  (others include BiPOpens in a new tab. 643,000)
  3. NZ Flight of the ConchordsOpens in a new tab. 726,000 and hereOpens in a new tab. 93,000
  4. Hamish & AndyOpens in a new tab. 648,552
  5. Hey Hey It’s Saturday 432,000
  6. AustraliaOpens in a new tab. Tourism Australia 372,000 fans unofficialOpens in a new tab. 169,000
  7. Peter AndreOpens in a new tab. 364,000 from Australia’s New Faces, then Britain
  8. Ugg Australia 330,000
  9. Billabong Girls  290,000
    BillabongOpens in a new tab. 200,000
  10. PringlesOpens in a new tab. 261,000
  11. Bubble O Bill’s Icecreams from Streets 260,000
  12. Kylie MinogueOpens in a new tab. 206,000 (spelt Kyle in URL)
  13. Steve IrwinOpens in a new tab. 204,000
  14. Mr SquiggleOpens in a new tab. 200,000 ABC TV?
  15. HillsongOpens in a new tab. 198,000
  16. Hugh Jackman Opens in a new tab.191,000
  17. Nick Cave and the Bad SeedOpens in a new tab.s 182,000
  18. Triple J Opens in a new tab.178,000
  19. Bonds clothingOpens in a new tab. 175,000
  20. Stephanie RiceOpens in a new tab. swimmer 168,000
  21. The ANZACSOpens in a new tab. 150,000
  22. Fifa World Cup BidOpens in a new tab. 138,000
  23. Home and Away Opens in a new tab.138,000
  24. State of OriginOpens in a new tab. 138,000
  25. VegemiteOpens in a new tab. 133,000 and Vegemite on Toast Opens in a new tab.105,000 (unofficial)
  26. Coca Cola AustraliaOpens in a new tab. 132,000
  27. McGrath FoundationOpens in a new tab. 128,000
  28. I Love MelbourneOpens in a new tab. 120,000
  29. Don’t Turn a Night out into a Nightmare 110,000 Government Craig Thomler
  30. P!nk’s Australian Funhouse 105,000 by Sony
  31. KFC AustraliaOpens in a new tab. 96,000
  32. Australia DayOpens in a new tab. 93,000
  33. AFL footy officialOpens in a new tab. 90,000 dream teamOpens in a new tab. fantasy game 29,000 AFL footy showOpens in a new tab. 16,000 & alsoOpens in a new tab. 13,000
  34. So You Think You Can Dance AustraliaOpens in a new tab. 86,000
  35. Big Day OutOpens in a new tab. (unofficial fans) 86,700 BDO OfficialOpens in a new tab. 54,000
  36. Queensland MaroonsOpens in a new tab. 77,000
  37. SupreOpens in a new tab. 65,000 from MudoMedia
  38. The HangoverOpens in a new tab. movie 62,000 from Mab
  39. 5 Gum AustraliaOpens in a new tab. 55,000
  40. Master Chef AustraliaOpens in a new tab. 47,000 fans
  41. EssendonOpens in a new tab. 47,000 Footie
  42. JayJaysOpens in a new tab. 46,500
  43. Cricket AustraliaOpens in a new tab. 45,000
  44. Brisbane BroncoOpens in a new tab.s 45,000
  45. Toyota AustraliaOpens in a new tab. 42,000
  46. Sunny The EggOpens in a new tab. 40,000 Sunny Queen Farms
  47. Soundwave FestivalOpens in a new tab. 40,000
  48. Dreamworld AustraliaOpens in a new tab. 38,000
  49. Cotton OnOpens in a new tab. 36,000
  50. FrankieOpens in a new tab. 34,000
  51. Smirnoff AustraliaOpens in a new tab. 32,000
  52. Spicks and Specks ABC TVOpens in a new tab. 30,100
  53. The Contender Fox8Opens in a new tab. 28,000
  54. The Australian Institute of SportOpens in a new tab. 27,600
  55. Holden officialOpens in a new tab. 27,000 and unofficialOpens in a new tab. 21,000 and Holden Torana 3,000
  56. PerthOpens in a new tab. 26,000
  57. Ed HardyOpens in a new tab. 25,000
  58. AussieBumOpens in a new tab. 25,000
  59. Future Music FestivalOpens in a new tab. 24,000
  60. Top Melbourne RestaurantsOpens in a new tab. 24,000
  61. Pepsi AustraliaOpens in a new tab. 23,200
  62. Sydney Opera HouseOpens in a new tab. 23,000
  63. Telstra 1c TextOpens in a new tab. 23,000
  64. Melbourne AustraliaOpens in a new tab. 23,000
  65. Rewards Central AustraliaOpens in a new tab. 22,300
  66. Dominos PizzaOpens in a new tab. Australia 22,000
  67. Logitech AustraliOpens in a new tab.a 22,000
  68. ArtlineOpens in a new tab. 21,000
  69. Dell AustraliaOpens in a new tab. 21,000 fans
  70. Emu AustraliaOpens in a new tab. 21,000 Ugg?
  71. Warner Bros – Like? Love! 21,000
  72. SmiggleOpens in a new tab. 21,000
  73. RSPCA AustraliaOpens in a new tab. 20,563
  74. Ministry of SoundOpens in a new tab. Australia 20,300
  75. Vodafone AUOpens in a new tab. 19,300
  76. Paranormal ActivityOpens in a new tab. (film) Australia 19,000
  77. Visit Newcastle Opens in a new tab.19,000
  78. FostersOpens in a new tab. beer 18,790
  79. BushellsOpens in a new tab. 18,000 fans
  80. Sunshine CoastOpens in a new tab. 17,700
  81. Qantas WallabiesOpens in a new tab. 17,500
  82. 5 seedsOpens in a new tab. 17,000
  83. Girlfriend Magazine AustraliaOpens in a new tab. 17,000
  84. Tooheys Extra DryOpens in a new tab. 17,000
  85. StereosonicOpens in a new tab. 16,000
  86. CreamFields AustraliaOpens in a new tab. 16,000
  87. OneLoveOpens in a new tab. 15,900
  88. QantasOpens in a new tab. 15,000
  89. X Box AustraliaOpens in a new tab. 15,000
  90. Blackberry Australia NZOpens in a new tab. 15,000
  91. Up AustraliaOpens in a new tab. Disney 14,000
  92. Art vs ScienceOpens in a new tab. 14,000
  93. SocceroosOpens in a new tab. 13,700
  94. QueenslandOpens in a new tab. 13,400
  95. V AustraliaOpens in a new tab. 13,000 fans
  96. Ernst & Young CareersOpens in a new tab. 13,000
  97. Paramount PicturesOpens in a new tab. 13,000
  98. Warner Like LoveOpens in a new tab. 12,800 from Mab
  99. In The MixOpens in a new tab. 12,300
  100. Wicked MusicalOpens in a new tab. 12,000
  101. v8 SupercarsOpens in a new tab. 11,900
  102. PanasonicOpens in a new tab. 11,300
  103. SeeSydneyOpens in a new tab. 11,200
  104. TyDI musicOpens in a new tab. 11,000
  105. RexonaOpens in a new tab. 10,900
  106. MTV AustraliaOpens in a new tab. 10,700
  107. Contiki AustraliaOpens in a new tab. 10,700
  108. P&O Cruises Opens in a new tab.10,500
  109. See SydneyOpens in a new tab. 10,000 from Mab
  110. Mykonos Easter FestivalOpens in a new tab. 10,000
  111. FHM AustraliaOpens in a new tab. 10,000
  112. Earth Hour Australia 10,000
  113. SportsgirlOpens in a new tab. 9,000
  114. Avatar AustraliaOpens in a new tab. 9,000
  115. The WiggleOpens in a new tab.s 8,800
  116. Penguin BooksOpens in a new tab. 8,800
  117. Open InternetOpens in a new tab. 8,800
  118. Wallace BishopOpens in a new tab. 8,500 jewellery
  119. Sydney FestivalOpens in a new tab. 8,400
  120. EmptyJetsOpens in a new tab. 7,700
  121. StudyInAustraliaOpens in a new tab. (Indonesian expo) 7,500
  122. Josh PykeOpens in a new tab. 7,400
  123. ABC TVOpens in a new tab. 7,100
  124. RoadRunner RecordsOpens in a new tab. 6,800
  125. Volkswagen AustraliaOpens in a new tab. 6,700
  126. Filmmakers AustraliaOpens in a new tab. 6,700
  127. Vice MagazineOpens in a new tab. 6,500
  128. Havaianas Thong Challenge 2010Opens in a new tab. 6,500
  129. Triple R radio 3RRROpens in a new tab. 6, 200
  130. Supanova pop cultureOpens in a new tab. 6,000
  131. BreastAngelsOpens in a new tab. 6,000
  132. Aussie BBQ LegendsOpens in a new tab. 6000
  133. MimcoOpens in a new tab. 5,500
  134. Dance InformaOpens in a new tab. mag 5400
  135. QuiksilverOpens in a new tab. Australia 5400
  136. Yves Klein BlueOpens in a new tab. 5,200
  137. YellowglenOpens in a new tab. champers 5,000
  138. JagermeisterOpens in a new tab. 5,000
  139. Country Music ChannelOpens in a new tab. 5,000
  140. Lasoo.com.au Opens in a new tab.5,000
  141. Brown BrothersOpens in a new tab. wine 4,900
  142. ABC networkOpens in a new tab. 4,800
  143. Breast Cancer NetworkOpens in a new tab. 4,700
  144. Actors Centre AustraliaOpens in a new tab. 4,700
  145. GreenpeaceOpens in a new tab. 4,600 from Darren Smith
  146. UBankOpens in a new tab. 4,600
  147. Rage ABC TVOpens in a new tab. 4,500
  148. My Ford AUOpens in a new tab. 4,500
  149. Animals AustraliaOpens in a new tab. 4,500
  150. Showbiz AustraliaOpens in a new tab. 4,400
  151. Modular PeopleOpens in a new tab. (?) 4,400
  152. Wicked In OzOpens in a new tab. 4,400
  153. NoosaOpens in a new tab. 4,400
  154. Oxfam AustraliaOpens in a new tab. 4,100
  155. Mountain Dew AuOpens in a new tab. 4,000
  156. Rodeo In AustraliaOpens in a new tab. 4,000 magazine
  157. Reconciliation AustraliaOpens in a new tab. 3,900
  158. TicketMasterOpens in a new tab. 3,900
  159. Goa Hippy TribeOpens in a new tab. 3,500
  160. Krispy KremeOpens in a new tab. 3,300
  161. SpringAustraliaOpens in a new tab. 3,300
  162. Oxford Art FactoryOpens in a new tab. 3200
  163. Shoes Of PreyOpens in a new tab. 3200 by 22 MichaelsOpens in a new tab.
  164. RockWizOpens in a new tab. 3200
  165. Cure Our KidsOpens in a new tab. 3200 charity
  166. Marie ClaireOpens in a new tab. 3,000
  167. Vogue AustraliaOpens in a new tab. 2,500
  168. ABC News TVOpens in a new tab. 2,300
  169. WintergardenOpens in a new tab. 2,200
  170. Lifeline AustraliaOpens in a new tab. 2,000
  171. SBS Six Billion Stories and Counting… 3,200 plus their programs each have a page
  172. JetstarOpens in a new tab. 3,000 fans
  173. CSIROOpens in a new tab. 2,300
  174. ghd hair AustraliaOpens in a new tab. 2,100
  175. LeBlackBookOpens in a new tab. 2,000
  176. RedBubbleOpens in a new tab. 1800
  177. Time Out SydneyOpens in a new tab. 1800
  178. PR AustraliaOpens in a new tab. 1,500 PRIA
  179. Women’s Network Australia 1500
  180. Mary Poppins the Musical AustraliaOpens in a new tab. 1500
  181. Pharmaceutical Society of AustraliaOpens in a new tab. 1400
  182. Eagle Boys PizzaOpens in a new tab. 1,300
  183. Cadbury AustraliaOpens in a new tab. 1300
  184. D’arenberg wines 1,300
  185. Two HandsOpens in a new tab. wine 1,200
  186. Australian BusinessWomen’s Network 1200
  187. HeadspaceOpens in a new tab. 1,100
  188. ABC 3 KidsOpens in a new tab. channel 1,100
  189. BrokenwoodOpens in a new tab. wine 1000
  190. AnsettOpens in a new tab. (defunct airline) 1,000
  191. ScraptherapyOpens in a new tab. 1,000
  192. Trespass MagazineOpens in a new tab. 800
  193. Optus officialOpens in a new tab. 713 fans  unofficialOpens in a new tab. 1,700
  194. Big PondOpens in a new tab. 291
  195. Four N Twenty meat pieOpens in a new tab. (unofficial) 140 fans (they need sauce :P)

If you, dear reader, find it useful, great. Otherwise, it’s for students to pore over at the appropriate time. Any surprises? The ones that are missing… like 6 beers of separation is under 1000 fans…?

Bestest page 😛

Some non-brand but fan sites with large numbers (demonstrating the brands above for the most part aren’t playing enough) are:

  1. “Do you Ride Kangaroos in Australia?” “No,Do you ride fat people in America?” 353,000
  2. I’m awesome cause I live in Australia! 352,000
  3. ur from australia! Do you ride kangaroos? “no mate the cool kids ride emus” 191,000
  4. IM AUSSIE, I DONT GIVE A FUCK, ITS PART OF WHAT I DOOpens in a new tab.. 112,000
  5. Trackies and UggiesOpens in a new tab. 105,000 has to be Australian, it’s our national costume. 😛
  6. AustraliaOpens in a new tab. another one
  7. Gay Marriage Rights in AustraliaOpens in a new tab. 37,000
  8. Australia Needs An R18+ Classification On Video GamesOpens in a new tab.! 20,000

A lot of these are being shut down by Facebook – FanPages are for companies, groups are for fans. If that makes sense (grammatically, it doesn’t make sense that Facebook would do that).

If you are the social media superstar behind a fanpage listed above, please contact me with agency name and a link to a blog post/press release about your work on the site? I’ll put the name linked to the page next to the Facebook fanpage for potential clients to click through to … 🙂

reminder to myself: I need to sort through 104 to around 20,000 cos there’s a bunch missing. 238.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

120 thoughts on “Fanpages: List of top 100+ Australian Facebook Fan Pages

  1. According to Paul from Facebook in NZ, Facebook themselves call fan pages brand pages, and are trying to get brands to call them brand pages. But I guess the fan page thing stuck because of the “become a fan” button … however that’s set to change to “like” now.

    1. Facebook called them “Fan Pages” then changed them to “Pages” now want to kick the fans off and call them “Brand Pages”… that makes me a bit miffed 😛

  2. Quick look through my fan page collection and I’ve got 6 suggestions

    Clients:
    Tourism NSW: http://www.facebook.com/seesydney
    The Hangover: http://www.facebook.com/HangoverMovie (restricted to AU fans)
    Warner Bros Like? Love! (TV on DVD): http://www.facebook.com/warnerlikelove (restricted to AU fans)

    Non clients:
    AussieBum: http://www.facebook.com/aussiebum
    Havianas Thong Challenge: http://www.facebook.com/HavaianasThongChallenge
    Josh Pyke: http://www.facebook.com/joshpyke

    I’m disappointed that fans can only make groups now. If you had a bunch of fans who put in 110% effort for nothing at all, why would you dilute it with a brand-run page that probably barely has the budget to put in 10% of that effort? Insane.

  3. Thanks for another useful post Laurel. Wondering, where did these stats come from? I know of at least one with around 7000 fans that’s not on the list. But if the stats were, let’s say, 6 months old then that would be understandable. And I like your observation that numbers don’t mean a brand’s good at social media. There are techniques being used to get fans that are average at best.

    1. I used a tool that lists fanpages in order of number of members but international (uptodate from API) then clicked and checked the numbers myself. I had to read a thousand pages of lists to try and identify Australian brands. Vegemite is easy. But who is Josh Pyke? o.O
      so yes, uptodate numbers but I bet I’ve missed more than that one! Lemme know which one it is.

      1. Hi Laurel,
        Pink Sofa – an online community for lesbians established and still run from Adelaide – has reached over 10,000 fans: as of today it’s 10,620 in fact!
        All the best,
        Jo

  4. Some good youth/music brands.

    Oxford Art Factory / 3256 fans (disclaimer, my work)
    http://www.facebook.com/oxfordartfactory

    Modular Records / 4461 fans
    http://www.facebook.com/modularpeople

    Inertia Records / 424 fans (but really good content!)
    http://www.facebook.com/pages/Inertia-Record-Label/58079423382?ref=ts

    Yves Klein Blue / 5260 fans
    http://www.facebook.com/yveskleinblue
    (Dew Process, their label, do kickass digital)

  5. Hi Laurel

    Great to see the Holden page listed.

    We’ve also got a Holden Motorsport fanpage, Holden Netball fanpage and the motorsport teams all have pages too. Toll Holden Racing has over 9000 fans… (you can find links to them all on the www.facebook.com/holdenaustralia favourites page)

    Also JayJays has about 45k followers.

    Cheers

    Andrea Matthews,
    Holden Social Media Lead

  6. Our Shoes of Prey Facebook Fan page has 3,292 fans – http://www.facebook.com/shoesofprey

    We’re still learning the ropes but here’s our thoughts on our strategy if anyone is interested: http://www.22michaels.com/2009/11/shoes-of-prey-facebook-page.html

  7. ah I guess me getting excited that my website has 214 fans really doesn’t compare in the scheme of things haha… what the hell is the kangaroo and emu one?! Why is that so popular, kinda funny, but not that funny!!

  8. Erica

    I thought that there was something wrong with my computer (or my eyes) when I saw it. I am coming down on the side of loathing. Thanks for asking.

    Tracy

    This comment was originally posted onGirl With a Satchel

  9. Hi Laurel,
    Another fan page with over 2k fans is Le Black Book
    An Australian luxury online store based in Sydney.
    Here is the link 🙂
    http://www.facebook.com/leblackbook

  10. Hi Laurel,
    breastANGELS is an Australian not for profit, we had just over 6000 fans (4000 Australian) as at the end of March! Just miss the top 100 but 6000 fans in less that 12 months!
    Regards, Reid

  11. Just thrilled that the McGrath Foundation Fan Page has made number 27 and in just under a year! We’d just like to say a massive thank you to everyone has become a fan and helped support the cause!

    Together, we CAN make a difference!

    PS – a massive congrats to the other 99 companies who made the list! 🙂

  12. You missed:

    www.facebook.com/WickedinOz – 4,317 fans
    www.facebook.com/SpringAustralia – 3,373 fans

  13. Hi Laurel,
    A couple more for your list:

    Showbiz Australia currently has 4,371 fans.
    http://www.facebook.com/ShowbizTickets

    Also the page for Mary Poppins The Musical in Australia has 1528 fans
    http://www.facebook.com/?ref=logo#!/pages/Mary-Poppins-The-Musical-Australia/266275251241?ref=ts

    Regards,
    Chris Murray

  14. Hi Laurel,

    Do government campaign Facebook pages count?

    If so, my Department’s Drinking Nightmare Page has over 100,000 fans.

    http://www.facebook.com/pages/Dont-turn-a-night-out-into-a-nightmare/282333472138

    Cheers,

    Craig Thomler
    Department of Health and Ageing

  15. Thanks for the list. With one at #22 I am hoping to push that up the list a lot higher!

    The other one you missed, perhaps as I only set it up a couple of weeks ago, is the Socceroos, Should be around #32 – http://www.facebook.com/Socceroos

    Cheers!

  16. What about these notable exceptions just from my own list of Aussie Fan Pages?

    Australia – 376,421 fans
    Sunshine Coast – 17,407 fans
    Queensland – 13,218 fans
    Noosa – 4,261 fans
    RockWiz – 3,088 fans
    Nautilus Gallery – 2,169 fans
    The Web Celeb – 1,726 fans
    The Difference – 747 fans
    The Homeopathic Coach – 417 fans

  17. Hi! You’re list is missing Dance Informa, Australia’s largest online dance magazine, which has 5,475 fans
    http://www.facebook.com/?ref=home#!/pages/Dance-Informa/25811556061?ref=ts

  18. Great list, thanks Laurel! A few more you might like to add: CSIRO has 2,159 fans (http://www.facebook.com/pages/CSIRO/142468583842) and the Australian Institute of Sport has 27,318 (http://www.facebook.com/theAIS?v=app_17037175766).

  19. Don’t forget Cure Our Kids – a NSW based kid’s cancer charity – we currently have 3,181 fans and growing…
    www.facebook.com/cureourkids

    1. hey tim, contrary to Ben’s lies on Twitter, I have not deleted your comment and I HAVE added InTheMix to the list.
      I am interested in what makes someone work with someone like Ben? Is it that he is so rude he appears knowledgeable? I think he does a lot of brand damage …

  20. These stats are not accurate … and the original post from Tim Hardaker on this blog pointing it out was deleted so I’m reposting it …

    for example… big day out (86,000), soundwave festival (40,000), future music festival official (24,000), top melbourne restaurants (24,000), stereosonic (16,000), onelove (16,000), art vs science (14,000), www.inthemix.com.au (12,000), tydi (11,000), sydney festival (8,000) – and that’s just look through fanpages i’m subscribed to.

    the list is kind of pointless – i’m not sure why it would be put together at all if it’s not done comprehensively.

    1. I’ve not deleted any comments.
      I wrote ” Oh, and in the spirit of “I don’t have to get them all right because I have the internetz to help me” please let me know of the one’s I missed.” – clearly collaborative list building is not your thing but snark is…?

      1. Laurel,

        I think there may be confusion as when you post a comment on your site, it’s not shown if it’s not on the current comments page.

        Perhaps remove paged comments, or fix it up so it’s clear that there are actually pages of comments to navigate to.

        cheers, Zac

  21. One to add – Aussie pop-culture site, Lost At E Minor (www.lostateminor.com): http://www.facebook.com/lostateminor with 3,769 fans.

  22. Not sure if the previous comment got accepted…

    One to add, Aussie pop-culture site Lost At E Minor (www.lostateminor.com), http://facebook.com/lostateminor with 3,769 fans.

  23. This list seems to be missing mozo.com.au, which is a bit disappointing as we pride ourselves on being the most social company in financial services! 5700+ fans at the end of March – http://www.facebook.com/Mozo.com.au

  24. Boutique marketing communications agency christopher copywriter, based in Sydney’s fashion and media district, Surry Hills, has over 600+ fans on their fan page. I think they should be listed!

    http://www.twitter.com/chriscopywriter
    http://www.twitter.com/copywriterblog

  25. Hi Laurel,
    Great effort putting this list together!
    I started the facebook page for greenandgoldrugby.com in December, it’s just about to hit 1,000 and it would be great to see it on your list 😉
    Keep up the good work

  26. You’re missing RedBalloon from the list! We’re currently at over 3,100 fans.

    http://www.facebook.com/redballoon

  27. But good effort in starting to get this list together Laurel!! ;-P
    We all hope you keep it updated with all the extra feedback and additions that’s coming in because of it!!

    Regards,

    Chris.

  28. I don’t put much stock in lists, particularly ones done by people who lack certain social skills and pass themselves off as experts – and done really for vanity and traffic generation purposes.

    Also, the whole profession really needs to get away from a pure numbers game – quality over quantity should be the real goal.

    And what value are these pages delivering to the brands? Are they really engaged with consumers – or is it just a place where like minded people can congregate and talk about a common subject?

    This comment was originally posted oneGov AU

  29. somewhat pointless — all the numbers are historical, gathered over many years, eg. Steve Irwin (died 2yrs ago), most of these pages are just sample of Australian users at the time when these companies launched a promo page. this list gives no meaningful idea of what is currently of interest to Farsebook users, (which changes with the news) — Google stats is infinitely more insightful than this.

  30. Hi Michael,

    Laurel’s post specifies what the list is being used for – to help teach people how to use social media to deliver value (see my quote below).

    Your quantity versus quality comment runs into the issue that while we can clearly and (largely) unambiguously measure numbers, quantity; quality is subjective and hard to measure in a comparative fashion.

    Also the purpose of pages varies. Some are designed to allow like-minded people to congregate, some are designed to engage consumers. Each needs to be measured individually against its own goals.

    The value of a list is to help discover these pages – which then allows viewers to form their own views.

    Here’s the reason given for Laurel’s list:

    "I use this list to teach classes on social media. We go through some of the pages and evaluate how well they are doing. We also look at the pages that aggregate all their products and brands on multiple tabs on one page versus individual pages for each brand. What is their default landing tab for non-members? We look at engagement, competitions, regularity of updates, if they seem to have a preplanned diary or are winging it etc. How many have a clean URL how many don’t. We usually pick a few and see how it works as a Hub-and-Spoke (do they have Facebook links/widgets on their website?). There’s always big debate over the list and how well they are doing. Don’t forget – numbers change over time …"

    This comment was originally posted oneGov AU

  31. Great list, but missing some core sites. What about Festivals and arts pages? Like Carriage Works as per the above and Perth Festival with over 5K – http://bit.ly/9iGHw3

  32. Hi Laurel,

    I saw you speak at the Connect Now conference – very insightful.

    I just wanted to add the Alice in Wonderland Fan Page (Australian) – over 85,000.

    http://www.facebook.com/AliceInWonderlandAustralia?ref=ts

    Cheers,

    Mandy

  33. Hi Laurel,
    Great to see Hamish & Andy up there so thanks for including!
    Another one of our key show brands with a really engaged community is Kyle and Jackie O with 10,415 Fans
    Cheers and keep up the good work.
    Emily

  34. Also – RSPCA Victoria has 18,367 fans http://www.facebook.com/RSPCA.Victoria

  35. Two more pages:

    Mocks www.facebook.com/mymocks over 16300 people who like it
    Social Rabbit www.facebook.com/socialrabbit over 2000 people who like it

  36. Thank your for your time and effort. I also have a list with some of the Australian Facebook Fan Pages published. What I have observed though is that although there are some pages that are growing a lot in general terms not many Australians have been into “becoming fans”. I know our population is not as big as the American population but I still find that the participation is being very slow.

    I am also glad to see that so many comments on this Article, does it meant that there is a few of us who are really interested in this topic?

  37. Hey Laurel,

    in the spirit of collaborative list building and keeping the data fresh, the Optus fan page has over 13,000 fans at the time of posting this comment.

    Have you considered keeping this resource in a wiki format to make it easier to update and keep current? Just a thought.

    Cheers,

    Scott

    Online Community Manager, Optus

    1. Hey Laurel,

      still think this page would be better kept as a Wiki, but again, in the interests of keeping the list updated for all, Optus’ Brand Page on Facebook has 33,776 fans at the time of writing this comment.

      Cheers,

      Scott

      Online Community Manager, Optus

  38. Just an update – the Alice in Wonderland Facebook Page (restricted to AU) currently has 156,446 fans

    http://www.facebook.com/AliceInWonderlandAustralia?ref=ts

  39. Don’t think I can be doing very well with my fan page base on the criteria you go through but I’ve somehow managed to get about 170 “fans” anyway… My theory is that it’s better not to bug them than to drive them nuts with too many updates… Great to discover you this evening and meet another social media chick here in Aus:)

  40. Samboy Chips is a pretty big one you missed with 38,000 fans… and they rock so add them in !

  41. Might I suggest if you’re after research or more of a look at commercial page’s you ignore all the silly ones, such as the Hangoverm and things like that.
    I would love to see a recent update on this list, as all I have been able to do is scroll through the pages.
    As the creator of the Bubble O Bill Ice Creams page, I’m always interested in aussie pages and how they do on Facebook.
    Iv’e decided to begin a career in marketing after support and suggestions from the team at Streets.
    My site will be up soon and I will be available 24/7 to build web traffic for people’s companies and products.

    Best of luck to everybody,
    Nick

  42. Also, feel free to contact me via facebook if anyone would like help with their page before my site is up! 🙂

  43. Hey Laurel,

    I have two pages – Libra Invisible and Libra

    www.facebook.com/librainvisible
    www.facebook.com/libra

    Starting to become more active in the space. Really excited.

    Nate

  44. Danny Green has 140k and Matthew Hayden 30k. They’re both official.

    Harry Kewell has almost 400k.

  45. By member numbers Nic @nickhac these are top 100 Aussie http://laurelpapworth.com/fanpages-list-of-top-100-australian-facebook-fan-pages/

  46. Boutique marketing communications agency christopher copywriter, based in Sydney’s fashion and media district, Surry Hills, has over 1250+ fans on their fan page. They should be listed!

    http://copywritingpublicrelationsadvertisingmarketingsydney.com

  47. Tomorrow When the War Began: 101,368 fans at last count.

    http://www.facebook.com/TWTWBMovie

    I was the CM for the theatrical and DVD release campaigns.

  48. In need of some Facebook inspiration? Check out the 100 Most "Liked" Australian Fan Pages http://bit.ly/kUUiId via @web_123

  49. Hi

    There are tens of thousands of Australian pages with more likers than the bottom half of your list 🙂 They’re just quiet achievers 🙂

  50. Hi Laurel,

    Just wondering if you’ll be doing/or have done a 2011 top 100 list?

    Interested to see how things have changed in a year!

    Thanks in advance!

    Eleanor Garth
    Communications Manager
    McGrath Foundation

  51. What about Lee Kernaghan’s official Facebook page?

    http://www.facebook.com/leekernaghanfans

    52,363 Fans & growing

  52. Looks like the list needs to be updated again – how quickly pages grow! Most notably Australia now has over 2 million likes. Qantas is over 130,000. Virgin Australia should probably be on there too with over 100,000.

    It’s great to see how quickly they have all grown, however makes for big work to continually update the list.

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