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Fanpages: List of top 100+ Australian Facebook Fan Pages

ByLaurel Papworth

Ever wondered which Australian companies, icons, brands have the most fans on Facebook?  Here’s a list of fan Pages for Australian companies, in order of most fans. Please don’t confuse volume with being “good” at social media. Alriighty? Nothing to see here, move along, this is for my social media classes. 😛 I use this…

Ever wondered which Australian companies, icons, brands have the most fans on Facebook?  Here’s a list of fan Pages for Australian companies, in order of most fans. Please don’t confuse volume with being “good” at social media. Alriighty?

Nothing to see here, move along, this is for my social media classes. 😛

I use this list to teach classes on social media. We go through some of the pages and evaluate how well they are doing. We also look at the pages that aggregate all their products and brands on multiple tabs on one page versus individual pages for each brand. What is their default landing tab for non-members? We look at engagement, competitions, regularity of updates, if they seem to have a preplanned diary or are winging it etc.  How many have a clean URL how many don’t. We usually pick a few and see how it works as a Hub-and-Spoke (do they have Facebook links/widgets on their website?). There’s always big debate over the list and how well they are doing. Don’t forget – numbers change over time ….

So, 21.5 million Australians. About 11 million to date are on Facebook with over 8 million “active” monthly (March 2010). How many Australian brands have “set up shop” to access Australian Facebookers do you think? Oh, and in the spirit of “I don’t have to get them all right because I have the internetz to help me” please let me know of the one’s I missed.

Page member numbers are current for end of March 2010.

Australian Facebook Fanpages by Member Numbers

  1. ACDC 1,950,000
  2. Bananas in Pajamas 1,132,000  (others include BiP 643,000)
  3. NZ Flight of the Conchords 726,000 and here 93,000
  4. Hamish & Andy 648,552
  5. Hey Hey It’s Saturday 432,000
  6. Australia Tourism Australia 372,000 fans unofficial 169,000
  7. Peter Andre 364,000 from Australia’s New Faces, then Britain
  8. Ugg Australia 330,000
  9. Billabong Girls  290,000
    Billabong 200,000
  10. Pringles 261,000
  11. Bubble O Bill’s Icecreams from Streets 260,000
  12. Kylie Minogue 206,000 (spelt Kyle in URL)
  13. Steve Irwin 204,000
  14. Mr Squiggle 200,000 ABC TV?
  15. Hillsong 198,000
  16. Hugh Jackman 191,000
  17. Nick Cave and the Bad Seeds 182,000
  18. Triple J 178,000
  19. Bonds clothing 175,000
  20. Stephanie Rice swimmer 168,000
  21. The ANZACS 150,000
  22. Fifa World Cup Bid 138,000
  23. Home and Away 138,000
  24. State of Origin 138,000
  25. Vegemite 133,000 and Vegemite on Toast 105,000 (unofficial)
  26. Coca Cola Australia 132,000
  27. McGrath Foundation 128,000
  28. I Love Melbourne 120,000
  29. Don’t Turn a Night out into a Nightmare 110,000 Government Craig Thomler
  30. P!nk’s Australian Funhouse 105,000 by Sony
  31. KFC Australia 96,000
  32. Australia Day 93,000
  33. AFL footy official 90,000 dream team fantasy game 29,000 AFL footy show 16,000 & also 13,000
  34. So You Think You Can Dance Australia 86,000
  35. Big Day Out (unofficial fans) 86,700 BDO Official 54,000
  36. Queensland Maroons 77,000
  37. Supre 65,000 from MudoMedia
  38. The Hangover movie 62,000 from Mab
  39. 5 Gum Australia 55,000
  40. Master Chef Australia 47,000 fans
  41. Essendon 47,000 Footie
  42. JayJays 46,500
  43. Cricket Australia 45,000
  44. Brisbane Broncos 45,000
  45. Toyota Australia 42,000
  46. Sunny The Egg 40,000 Sunny Queen Farms
  47. Soundwave Festival 40,000
  48. Dreamworld Australia 38,000
  49. Cotton On 36,000
  50. Frankie 34,000
  51. Smirnoff Australia 32,000
  52. Spicks and Specks ABC TV 30,100
  53. The Contender Fox8 28,000
  54. The Australian Institute of Sport 27,600
  55. Holden official 27,000 and unofficial 21,000 and Holden Torana 3,000
  56. Perth 26,000
  57. Ed Hardy 25,000
  58. AussieBum 25,000
  59. Future Music Festival 24,000
  60. Top Melbourne Restaurants 24,000
  61. Pepsi Australia 23,200
  62. Sydney Opera House 23,000
  63. Telstra 1c Text 23,000
  64. Melbourne Australia 23,000
  65. Rewards Central Australia 22,300
  66. Dominos Pizza Australia 22,000
  67. Logitech Australia 22,000
  68. Artline 21,000
  69. Dell Australia 21,000 fans
  70. Emu Australia 21,000 Ugg?
  71. Warner Bros – Like? Love! 21,000
  72. Smiggle 21,000
  73. RSPCA Australia 20,563
  74. Ministry of Sound Australia 20,300
  75. Vodafone AU 19,300
  76. Paranormal Activity (film) Australia 19,000
  77. Visit Newcastle 19,000
  78. Fosters beer 18,790
  79. Bushells 18,000 fans
  80. Sunshine Coast 17,700
  81. Qantas Wallabies 17,500
  82. 5 seeds 17,000
  83. Girlfriend Magazine Australia 17,000
  84. Tooheys Extra Dry 17,000
  85. Stereosonic 16,000
  86. CreamFields Australia 16,000
  87. OneLove 15,900
  88. Qantas 15,000
  89. X Box Australia 15,000
  90. Blackberry Australia NZ 15,000
  91. Up Australia Disney 14,000
  92. Art vs Science 14,000
  93. Socceroos 13,700
  94. Queensland 13,400
  95. V Australia 13,000 fans
  96. Ernst & Young Careers 13,000
  97. Paramount Pictures 13,000
  98. Warner Like Love 12,800 from Mab
  99. In The Mix 12,300
  100. Wicked Musical 12,000
  101. v8 Supercars 11,900
  102. Panasonic 11,300
  103. SeeSydney 11,200
  104. TyDI music 11,000
  105. Rexona 10,900
  106. MTV Australia 10,700
  107. Contiki Australia 10,700
  108. P&O Cruises 10,500
  109. See Sydney 10,000 from Mab
  110. Mykonos Easter Festival 10,000
  111. FHM Australia 10,000
  112. Earth Hour Australia 10,000
  113. Sportsgirl 9,000
  114. Avatar Australia 9,000
  115. The Wiggles 8,800
  116. Penguin Books 8,800
  117. Open Internet 8,800
  118. Wallace Bishop 8,500 jewellery
  119. Sydney Festival 8,400
  120. EmptyJets 7,700
  121. StudyInAustralia (Indonesian expo) 7,500
  122. Josh Pyke 7,400
  123. ABC TV 7,100
  124. RoadRunner Records 6,800
  125. Volkswagen Australia 6,700
  126. Filmmakers Australia 6,700
  127. Vice Magazine 6,500
  128. Havaianas Thong Challenge 2010 6,500
  129. Triple R radio 3RRR 6, 200
  130. Supanova pop culture 6,000
  131. BreastAngels 6,000
  132. Aussie BBQ Legends 6000
  133. Mimco 5,500
  134. Dance Informa mag 5400
  135. Quiksilver Australia 5400
  136. Yves Klein Blue 5,200
  137. Yellowglen champers 5,000
  138. Jagermeister 5,000
  139. Country Music Channel 5,000
  140. Lasoo.com.au 5,000
  141. Brown Brothers wine 4,900
  142. ABC network 4,800
  143. Breast Cancer Network 4,700
  144. Actors Centre Australia 4,700
  145. Greenpeace 4,600 from Darren Smith
  146. UBank 4,600
  147. Rage ABC TV 4,500
  148. My Ford AU 4,500
  149. Animals Australia 4,500
  150. Showbiz Australia 4,400
  151. Modular People (?) 4,400
  152. Wicked In Oz 4,400
  153. Noosa 4,400
  154. Oxfam Australia 4,100
  155. Mountain Dew Au 4,000
  156. Rodeo In Australia 4,000 magazine
  157. Reconciliation Australia 3,900
  158. TicketMaster 3,900
  159. Goa Hippy Tribe 3,500
  160. Krispy Kreme 3,300
  161. SpringAustralia 3,300
  162. Oxford Art Factory 3200
  163. Shoes Of Prey 3200 by 22 Michaels
  164. RockWiz 3200
  165. Cure Our Kids 3200 charity
  166. Marie Claire 3,000
  167. Vogue Australia 2,500
  168. ABC News TV 2,300
  169. Wintergarden 2,200
  170. Lifeline Australia 2,000
  171. SBS Six Billion Stories and Counting… 3,200 plus their programs each have a page
  172. Jetstar 3,000 fans
  173. CSIRO 2,300
  174. ghd hair Australia 2,100
  175. LeBlackBook 2,000
  176. RedBubble 1800
  177. Time Out Sydney 1800
  178. PR Australia 1,500 PRIA
  179. Women’s Network Australia 1500
  180. Mary Poppins the Musical Australia 1500
  181. Pharmaceutical Society of Australia 1400
  182. Eagle Boys Pizza 1,300
  183. Cadbury Australia 1300
  184. D’arenberg wines 1,300
  185. Two Hands wine 1,200
  186. Australian BusinessWomen’s Network 1200
  187. Headspace 1,100
  188. ABC 3 Kids channel 1,100
  189. Brokenwood wine 1000
  190. Ansett (defunct airline) 1,000
  191. Scraptherapy 1,000
  192. Trespass Magazine 800
  193. Optus official 713 fans  unofficial 1,700
  194. Big Pond 291
  195. Four N Twenty meat pie (unofficial) 140 fans (they need sauce :P)

If you, dear reader, find it useful, great. Otherwise, it’s for students to pore over at the appropriate time. Any surprises? The ones that are missing… like 6 beers of separation is under 1000 fans…?

Bestest page 😛

Some non-brand but fan sites with large numbers (demonstrating the brands above for the most part aren’t playing enough) are:

  1. “Do you Ride Kangaroos in Australia?” “No,Do you ride fat people in America?” 353,000
  2. I’m awesome cause I live in Australia! 352,000
  3. ur from australia! Do you ride kangaroos? “no mate the cool kids ride emus” 191,000
  4. IM AUSSIE, I DONT GIVE A FUCK, ITS PART OF WHAT I DO. 112,000
  5. Trackies and Uggies 105,000 has to be Australian, it’s our national costume. 😛
  6. Australia another one
  7. Gay Marriage Rights in Australia 37,000
  8. Australia Needs An R18+ Classification On Video Games! 20,000

A lot of these are being shut down by Facebook – FanPages are for companies, groups are for fans. If that makes sense (grammatically, it doesn’t make sense that Facebook would do that).

If you are the social media superstar behind a fanpage listed above, please contact me with agency name and a link to a blog post/press release about your work on the site? I’ll put the name linked to the page next to the Facebook fanpage for potential clients to click through to … 🙂

reminder to myself: I need to sort through 104 to around 20,000 cos there’s a bunch missing. 238.

120 Comments

  1. According to Paul from Facebook in NZ, Facebook themselves call fan pages brand pages, and are trying to get brands to call them brand pages. But I guess the fan page thing stuck because of the “become a fan” button … however that’s set to change to “like” now.

    1. Facebook called them “Fan Pages” then changed them to “Pages” now want to kick the fans off and call them “Brand Pages”… that makes me a bit miffed 😛

  2. Quick look through my fan page collection and I’ve got 6 suggestions

    Clients:
    Tourism NSW: http://www.facebook.com/seesydney
    The Hangover: http://www.facebook.com/HangoverMovie (restricted to AU fans)
    Warner Bros Like? Love! (TV on DVD): http://www.facebook.com/warnerlikelove (restricted to AU fans)

    Non clients:
    AussieBum: http://www.facebook.com/aussiebum
    Havianas Thong Challenge: http://www.facebook.com/HavaianasThongChallenge
    Josh Pyke: http://www.facebook.com/joshpyke

    I’m disappointed that fans can only make groups now. If you had a bunch of fans who put in 110% effort for nothing at all, why would you dilute it with a brand-run page that probably barely has the budget to put in 10% of that effort? Insane.

  3. Thanks for another useful post Laurel. Wondering, where did these stats come from? I know of at least one with around 7000 fans that’s not on the list. But if the stats were, let’s say, 6 months old then that would be understandable. And I like your observation that numbers don’t mean a brand’s good at social media. There are techniques being used to get fans that are average at best.

    1. I used a tool that lists fanpages in order of number of members but international (uptodate from API) then clicked and checked the numbers myself. I had to read a thousand pages of lists to try and identify Australian brands. Vegemite is easy. But who is Josh Pyke? o.O
      so yes, uptodate numbers but I bet I’ve missed more than that one! Lemme know which one it is.

      2. Hi Laurel,
        Pink Sofa – an online community for lesbians established and still run from Adelaide – has reached over 10,000 fans: as of today it’s 10,620 in fact!
        All the best,
        Jo

  6. Hi Laurel

    Great to see the Holden page listed.

    We’ve also got a Holden Motorsport fanpage, Holden Netball fanpage and the motorsport teams all have pages too. Toll Holden Racing has over 9000 fans… (you can find links to them all on the http://www.facebook.com/holdenaustralia favourites page)

    Also JayJays has about 45k followers.

    Cheers

    Andrea Matthews,
    Holden Social Media Lead

  8. ah I guess me getting excited that my website has 214 fans really doesn’t compare in the scheme of things haha… what the hell is the kangaroo and emu one?! Why is that so popular, kinda funny, but not that funny!!

  11. Erica

    I thought that there was something wrong with my computer (or my eyes) when I saw it. I am coming down on the side of loathing. Thanks for asking.

    Tracy

    This comment was originally posted onGirl With a Satchel

  15. Hi Laurel,
    breastANGELS is an Australian not for profit, we had just over 6000 fans (4000 Australian) as at the end of March! Just miss the top 100 but 6000 fans in less that 12 months!
    Regards, Reid

  16. Just thrilled that the McGrath Foundation Fan Page has made number 27 and in just under a year! We’d just like to say a massive thank you to everyone has become a fan and helped support the cause!

    Together, we CAN make a difference!

    PS – a massive congrats to the other 99 companies who made the list! 🙂

  21. What about these notable exceptions just from my own list of Aussie Fan Pages?

    Australia – 376,421 fans
    Sunshine Coast – 17,407 fans
    Queensland – 13,218 fans
    Noosa – 4,261 fans
    RockWiz – 3,088 fans
    Nautilus Gallery – 2,169 fans
    The Web Celeb – 1,726 fans
    The Difference – 747 fans
    The Homeopathic Coach – 417 fans

  27. Pingback: Ben Barren - Confessions of a Mad Man » Facebook Fan Pages Should Tell a Brand Story.

    1. hey tim, contrary to Ben’s lies on Twitter, I have not deleted your comment and I HAVE added InTheMix to the list.
      I am interested in what makes someone work with someone like Ben? Is it that he is so rude he appears knowledgeable? I think he does a lot of brand damage …

  31. These stats are not accurate … and the original post from Tim Hardaker on this blog pointing it out was deleted so I’m reposting it …

    for example… big day out (86,000), soundwave festival (40,000), future music festival official (24,000), top melbourne restaurants (24,000), stereosonic (16,000), onelove (16,000), art vs science (14,000), http://www.inthemix.com.au (12,000), tydi (11,000), sydney festival (8,000) – and that’s just look through fanpages i’m subscribed to.

    the list is kind of pointless – i’m not sure why it would be put together at all if it’s not done comprehensively.

    1. I’ve not deleted any comments.
      I wrote ” Oh, and in the spirit of “I don’t have to get them all right because I have the internetz to help me” please let me know of the one’s I missed.” – clearly collaborative list building is not your thing but snark is…?

      1. Laurel,

        I think there may be confusion as when you post a comment on your site, it’s not shown if it’s not on the current comments page.

        Perhaps remove paged comments, or fix it up so it’s clear that there are actually pages of comments to navigate to.

        cheers, Zac

  35. Pingback: Facebook Removal of Fanpages. Community Pages. | Laurel Papworth

  39. Hi Laurel,
    Great effort putting this list together!
    I started the facebook page for greenandgoldrugby.com in December, it’s just about to hit 1,000 and it would be great to see it on your list 😉
    Keep up the good work

  41. But good effort in starting to get this list together Laurel!! ;-P
    We all hope you keep it updated with all the extra feedback and additions that’s coming in because of it!!

    Regards,

    Chris.

  43. I don’t put much stock in lists, particularly ones done by people who lack certain social skills and pass themselves off as experts – and done really for vanity and traffic generation purposes.

    Also, the whole profession really needs to get away from a pure numbers game – quality over quantity should be the real goal.

    And what value are these pages delivering to the brands? Are they really engaged with consumers – or is it just a place where like minded people can congregate and talk about a common subject?

    This comment was originally posted oneGov AU

  44. somewhat pointless — all the numbers are historical, gathered over many years, eg. Steve Irwin (died 2yrs ago), most of these pages are just sample of Australian users at the time when these companies launched a promo page. this list gives no meaningful idea of what is currently of interest to Farsebook users, (which changes with the news) — Google stats is infinitely more insightful than this.

  45. Hi Michael,

    Laurel’s post specifies what the list is being used for – to help teach people how to use social media to deliver value (see my quote below).

    Your quantity versus quality comment runs into the issue that while we can clearly and (largely) unambiguously measure numbers, quantity; quality is subjective and hard to measure in a comparative fashion.

    Also the purpose of pages varies. Some are designed to allow like-minded people to congregate, some are designed to engage consumers. Each needs to be measured individually against its own goals.

    The value of a list is to help discover these pages – which then allows viewers to form their own views.

    Here’s the reason given for Laurel’s list:

    "I use this list to teach classes on social media. We go through some of the pages and evaluate how well they are doing. We also look at the pages that aggregate all their products and brands on multiple tabs on one page versus individual pages for each brand. What is their default landing tab for non-members? We look at engagement, competitions, regularity of updates, if they seem to have a preplanned diary or are winging it etc. How many have a clean URL how many don’t. We usually pick a few and see how it works as a Hub-and-Spoke (do they have Facebook links/widgets on their website?). There’s always big debate over the list and how well they are doing. Don’t forget – numbers change over time …"

    This comment was originally posted oneGov AU

  51. Hi Laurel,
    Great to see Hamish & Andy up there so thanks for including!
    Another one of our key show brands with a really engaged community is Kyle and Jackie O with 10,415 Fans
    Cheers and keep up the good work.
    Emily

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  61. Thank your for your time and effort. I also have a list with some of the Australian Facebook Fan Pages published. What I have observed though is that although there are some pages that are growing a lot in general terms not many Australians have been into “becoming fans”. I know our population is not as big as the American population but I still find that the participation is being very slow.

    I am also glad to see that so many comments on this Article, does it meant that there is a few of us who are really interested in this topic?

  62. Hey Laurel,

    in the spirit of collaborative list building and keeping the data fresh, the Optus fan page has over 13,000 fans at the time of posting this comment.

    Have you considered keeping this resource in a wiki format to make it easier to update and keep current? Just a thought.

    Cheers,

    Scott

    Online Community Manager, Optus

    1. Hey Laurel,

      still think this page would be better kept as a Wiki, but again, in the interests of keeping the list updated for all, Optus’ Brand Page on Facebook has 33,776 fans at the time of writing this comment.

      Cheers,

      Scott

      Online Community Manager, Optus

  64. Don’t think I can be doing very well with my fan page base on the criteria you go through but I’ve somehow managed to get about 170 “fans” anyway… My theory is that it’s better not to bug them than to drive them nuts with too many updates… Great to discover you this evening and meet another social media chick here in Aus:)

  66. Samboy Chips is a pretty big one you missed with 38,000 fans… and they rock so add them in !

  68. Might I suggest if you’re after research or more of a look at commercial page’s you ignore all the silly ones, such as the Hangoverm and things like that.
    I would love to see a recent update on this list, as all I have been able to do is scroll through the pages.
    As the creator of the Bubble O Bill Ice Creams page, I’m always interested in aussie pages and how they do on Facebook.
    Iv’e decided to begin a career in marketing after support and suggestions from the team at Streets.
    My site will be up soon and I will be available 24/7 to build web traffic for people’s companies and products.

    Best of luck to everybody,
    Nick

  69. Also, feel free to contact me via facebook if anyone would like help with their page before my site is up! 🙂

  71. Danny Green has 140k and Matthew Hayden 30k. They’re both official.

    Harry Kewell has almost 400k.

  81. Hi

    There are tens of thousands of Australian pages with more likers than the bottom half of your list 🙂 They’re just quiet achievers 🙂

  82. Hi Laurel,

    Just wondering if you’ll be doing/or have done a 2011 top 100 list?

    Interested to see how things have changed in a year!

    Thanks in advance!

    Eleanor Garth
    Communications Manager
    McGrath Foundation

  91. Looks like the list needs to be updated again – how quickly pages grow! Most notably Australia now has over 2 million likes. Qantas is over 130,000. Virgin Australia should probably be on there too with over 100,000.

    It’s great to see how quickly they have all grown, however makes for big work to continually update the list.

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