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Facial Recognition, Privacy and Social Media


What happens when you point your iPhone, mobile phone or any new camera at a group of people and get their Facebook and Twitter IDs, their last status updates and other goodies – all from the fact the camera does facial recognition?

Viewdle – Photo and Video Face Tagging from Viewdle on Vimeo.

If you can’t play the video due to access or being at work, here’s some images for you to ponder

Facial recognition and pulling in status updates is live to the mobile phone camera, NOT on the computer!

This is what I was talking about in this post on privacy and facebook facial tagging and recognition

One of the conference speakers @AlexKilpatrick talked about small and large audiences. This is how I interpret it:

  1. One to one – you stick your face in a webcam and the system recognises you. Facial recognition for secure access. Useful.
  2. One to few – upload a photo and the system identifies the inhabitants of the photo or video from your Facebook friends’ faces. It doesn’t check all 600 million members, just your list. You can’t go stalking with this version of facial recognition
  3. One to Many – governments use satellites to scan the whole of Pakistan and spot Osama shopping at the local mall. Their system scans billions of people in their database and have billions to the magnitude of whatever of photos of those people. Scary but for “society’s good”!!!

This also works with fingerprint recognition.

I’m live blogging from the Augmented Reality Event conference in Santa Clara the Viewdle application so that’s all for now folks!

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

14 thoughts on “Facial Recognition, Privacy and Social Media

  1. Technology could be a good thing but also has some major setbacks. Imagine if your the famous businessman gazillionaire etc. Marc Zucherberg, and your walking on the aisle of some random mall. A guy just picks up his phone and do a facial recognition and tweets or writes on his wall that he spotted Marc. Anything could happen. Worst if stalker or maybe a hired goon could manage to commit a crime.

  2. I find this to be amazing. I see it as something negative if people’s facial are being entered into a database without their consent. In some ways it is not too surprising as the facial recognition technology had already been out.

  3. To be completely honest I think facial recognition is annoying, I have it on my new laptop computer and it is more frustrating and painful than anything – I’m not sure I trust it’s accuracy either.

    I’ll stick to the simple username and password scenario myself…

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