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Facebook Subscriptions 2018 – Stop the Whining


What does Facebook Paid Subscriptions really mean? I don’t like my data being sold more than anyone but I recognise a free service has to monetise in some way. So offering ad-free Facebook subscriptions – which NO ONE will actually take at least long term – is an option. In most communities (bulletin boards, forums etc) ad free is an addon to the main upgrade (extra features) not the killer sales point of freemium to premium.

But offering Facebook paid subscriptions will stop the complainers. “If you don’t like tracking ads, pay a few bucks a week/month and it all stops”. I wonder what price point is privacy? Given most people hand over their data to supermarket loyalty cards to save 50c on coca cola, I’m thinking it’s pretty low.

What say you?

Footnote: the funny thing is that ad blockers and/or setting privacy to no ad tracking is currently an option. But so few do it. Go to https://www.facebook.com/ads/preferences/ but last time I checked, you can’t create business ads if you turn your personal settings off.

My Social Media and Facebook Courses are available online and in Sydney and privately.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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