Facebook – seniors and grandparents

inside-facebook-us-audience-growth-last-120-days-feburary-2009Wherever the grandkids are, the grandparents follow.

This is not a-typical. MySpace has been primarily women over 35 since 2005, and 11% of members there are senior citizens.

Who has the highest disposable income, most free time and greatest need to connect with family and friends at a distance? Particularly keeping uptodate with young members who don’t come to visit enough? Grandparents.

I know a few people who have connected their mothers (in their 70’s) to Twitter. It just takes time for the older generation to find out where the photos are being uploaded, lives being discussed, and they want in.

Women over 55 take Facebook by storm

The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside Facebook.

The number of men over age 55 also grew dramatically during the same four-month period (up 137.8%), but women over 55 still outnumber men in this age group by almost two-to-one.


Key Facebook stats as of Feb. 1, 2009, from Inside Facebook:

  • There are 45.3 million active US Facebook users.
  • The number of Facebook users are growing in every age/gender demographic.
  • Facebook use among women is growing faster than among men in nearly every age group.
  • The fastest growing age group by total users is 26-34-year-olds; 45% of Facebook’s US audience is now 26 years old or older.

Older Users Fuel US Audience Growth

Facebook’s US audience has continued to grow in recent months, fueled primarily by those ages 26+, said Inside Facebook. In particular, the network has rapidly gained popularity in the US with people 45+, growing by more than 165% among both men and women in the last four months.

I can’t wait until I’m retired and can spend all day lolling around on social networks and online communities. Um hang on… I already do that. 😛

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

7 thoughts on “Facebook – seniors and grandparents

  1. @JayOatway Getting poked by Grandma–Senior citizens invade Facebook! (175% growth in 4 months) http://twurl.nl/7r218x [RT @SilkCharm] WOW!

  2. Being a senior citizen,i’m more interested to interact with people of same age group with similar interests & concerns.

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