Facebook Lite: Twacebook, 3rd world countries and Australia

Some Australians have been invited to use Facebook Lite and have asked me what it is. I had no clue and said “Twacebook”? ie. something that changes Facebook from a social network jam packed with apps and games and albums to a simpler Twitter like feed.

I only had half the story. It’s a simpler version yes. But for countries without broadband. Which begs the question – why Australia?

Last night we received a number of emails about a new version of Facebook that a number of users were “accidentally” invited to. Dubbed “Facebook Lite”, the service is a faster loading version of Facebook, meant to make it easier to digest your feed and consume basic Facebook applications. While there is no word on whether or not Facebook will enable platform applications, it’s clear that Facebook wants to make the site easier to use for those that don’t have fast connections.


Testing of the service is currently taking place in India and other areas of the world which don’t have access to broadband. (from AllFacebookOpens in a new tab.)

Stephen Conroy should be deeply profoundly embarrassed that Australia is offered the “lite” version due to poor broadband speeds. Hell we all should be embarrassed…

Keep an eye on Lite.Facebook.comOpens in a new tab. for updates (currently redirecting back to main home page).

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

14 thoughts on “Facebook Lite: Twacebook, 3rd world countries and Australia

  1. RT @SilkCharm: "Facebook Lite" launch http://twurl.nl/ccmpbb For 3rd world countries…and AUSTRALIA. @stephenconroy hang your head in shame

  2. RT @SilkCharm “Facebook Lite” launch http://twurl.nl/ccmpbb For 3rd world countries…& AUSTRALIA @stephenconroy hang your head in shame

  3. it’s because we have a crappy crappy broadband network. so much so that compared to elsewhere we might as well be on dial up.

    that, and according to the rest of the world we’re so backwards that we’ve only had electricity for like 4 weeks, and that’s only if you’re in the upper class :p
    .-= Ryan´s last blog ..RyanSucksAtBlogging =-.

  4. “quick, let’s all get on out kangaroos and go meet up at the pub. you know, those one on the highway that’s just a dirt road. i keep hearing about this bitumen thing, but we dont need that witch craft ’round these parts!”
    .-= Ryan´s last blog ..RyanSucksAtBlogging =-.

  5. As I write this reply, my work computer is still actually loading this page. I think that says it all.

  6. What a beat up… Which part of Australia do you live in? The last time I checked, Facebook, with all of its ads and ephemera loaded fast enough.

    Also, urban parts of India have decent broadband. At least as fast as here.

    1. .. not travelled much have you?
      Just got back from Singapore – there is NO comparison. We ARE 3rd world – I am within 4 kms of Sydney and ADSL2.

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