Only four places left in this public, one day workshop that I teach. Its on Friday 4th April:
Web 2.0 – Facebook, blogs and marketing
Class code: 08AMR1004Course description:
You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consumer discussions and reviews of your products. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required. (download pdf)
When I sat down to write these courses back in 2005, it was hard to get anyone to listen – YouTube was just starting to make waves. Now they fill up pretty quick. It’s a fun day – not for you, you are already a smart cookie – but maybe a friend who wants to know more about social media and online communities from a marketing perspective? The lunch ain’t bad either. 😛
Register at the Centre for Continuing Education, University of Sydney.