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Facebook blogs and Marketing – Uni Sydney


Only four places left in this public, one day workshop that I teach. Its on Friday 4th April:

Web 2.0 – Facebook, blogs and marketing
Class code: 08AMR1004

Course description:

You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consumer discussions and reviews of your products. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required. (download pdf)

When I sat down to write these courses back in 2005, it was hard to get anyone to listen – YouTube was just starting to make waves. Now they fill up pretty quick. It’s a fun day – not for you, you are already a smart cookie – but maybe a friend who wants to know more about social media and online communities from a marketing perspective? The lunch ain’t bad either. 😛

Register at the Centre for Continuing Education, University of Sydney.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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