Facebook Ad Social Media Fail – I’m An Idiot.

What happens when you get your creative WRONG in a Facebook Social Ad? Here come the 13 year olds! FYI I’m an idiot. 

Oh this is hilarious. Just to show I don’t always do the right thing in social media *coughs* have  a look at the analytics of Page Reach – I was advertising a 3 Day Intensive Advanced Course on Social Media: Facebook and TwitterOpens in a new tab. etc.

Somehow managed to trigger the attention of 13 to 17 year olds. Gee I wonder what could possibly have done that?

Community Crew Logo

Hmm yep, I guess that would do it.

Ah well, I like my “corporate” logo for The Community Crew. I just have to find other images as well I guess. By the way, I advertised to over 18 year olds so not sure how the reach got to be so high for teens. REACH of course is FOAF (Friends of Friends). I guess their parents liked it, so they saw it in their feed?

Anyway, interesting? daft? all of the above? 😛

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

5 thoughts on “Facebook Ad Social Media Fail – I’m An Idiot.

  1. Haha. I suppose without any specifics in the ad copy, it’s fairly ambiguous isn’t it? Then again, maybe 13 is your new market… 😉

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