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Facebook Instagram Marketing Course – Sydney October 2019 #SocialMediaCourse #Sydney


This is a two day course for Facebook and Instagram Admins that have some experience at a business level with social media platforms and want to go to the next level. It is most suitable for Intermediate level professionals in the social media industry.

  • Facebook Content Creation, posting, creating, images, videos, livestream, when to post?
  • Is Instagram right for your business?
  • How to create a content calendar for Instagram that creates a Call To Action (CTA)?
  • Facebook GroupsEvents, marketplace, profile, pages and other app/functions
  • How to find and measure key Instagram influencers – are they really influential??
  • Facebook Analytics, Insights, KPIs and writing Measurement reports?
  • What are the best types of posts to get attention on Instagram? Have you started your IGTV programming yet?
  • Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting
  • Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?
  • How to get more followers by working with the Instagram Algorithm?
  • Facebook Groups and Events – there is so much more to Facebook than simply profiles, Pages and Ads!
  • Facebook Business Apps: Adding Apps to your Facebook Page including a shop for selling within the Facebook Page, email such as Mailchimp apps and Instagram and Youtube integrations?
  • What hashtags to use and how to measure the effectiveness of hashtags on Instagram and beyond??
  • How to find the best practice with social media tools and dashboards
Video Introduction to the Facebook and Instagram Course in Sydney 2019

There is more information on the Facebook and Instagram course at my Online School.

Book into Facebook Instagram Course

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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