I’m supposed to be writing my presentation for Collaboration in the World of Web 2.0. Madam Kylie of Ark-group expected it from me yesterday. I’ve barely even started it. So I figured I’d write an ad for the event, post it up on bloggy and then say “No I haven’t finished the presentation, but I have posted the event up on my blog” and then smile winningly. *smiles mischievously* So here goes:

I’m chairing a conference (that means I introduce the victims) at Collaboration in the World of Web 2.0.

And I’m giving the closing presentation on:

Minimising risks associated with Web 2.0 technologies:
Moving beyond bad press: when your brand is at war with your customer

I’m figuring that by the end of two days people will realise that if they don’t engage in the conversation, their customers are going to talk/create anyway. So I thought I’d drive home that point. With a hammer. User generated anti-advertising, blog reviews, faux Flickr fotos, the works. It’s a shame I can’t write presentations the same way I write blog posts – with it all just gushing out. 🙁

Back to the conference which is not all about me, strangely enough. Heh.

Take this unique opportunity to hear practical examples highlighting how to:

  • Understand Web 20: what it does and what it can do for your organisation
  • Use Web 2.0 technologies to improve internal and external collaboration
  • Promote a culture shift in your organisation to facilitate Web 2.0 based collaboration
  • Encourage user uptake of Web 2.0 based collaboration
  • Minimise risks

Then there’s two post-conference workshops on Friday 14September :

Workshop A. Discovering and analysing social networks with web mining (Laurie Lock Lee, Optimice)
Workshop B. Using AJAX to enhance your online user experience (Tania Lang, Peak Usability)

The main two days are very ENTERPRISE focussed – so there will be less on groovy little social networks for kids and hobbyists and more on BUSINESS-Y stuff. So don’t complain to me if its not as sexy as you’d like. Though I personally think Web 2.0 in Enterprise is damn sexeh. YMMV.

• How can blogs, wikis, and RSS enhance collaborative processes in your organisation
• Implementing communities of practice and virtual teams that work
• Engraining a culture of trust in collaboration via Web 2.0 technologies
• Seamlessly integrating Web 2.0 technologies into your existing architecture
• Getting the most from your portal and/or extranet
• Understanding which technologies and tools will work for you

heh. So funny. So true. From Privcom.

Speakers: We’ve got Ross Monaghan, Lecturer School of Communication and Creative Art, Deakin University, Jeffrey Cook, Lecturer Digital Cultures, Sydney University, Frank Connolly, Victorian State Services, Helen Benge from Kells the Lawyers, Damian Smith – General Manager, Channel 10, Dwayne Thompson, Associate Director, Bell Canada, Sam Doust Creative Director at the ABC, David Methven from Museum Victoria, Phil Farrelly from Potter, Farrelly and Associates, Kate Carruthers from Westfield, Brad Hinton, Rabobank, Christine oung from Thiess Pty Ltd, James Diggs from AI Global and meeeee!

Of course, that rollcall wont’ stop us from taking calls from the press asking “why aren’t there any enterprises utilising web 2.0 in Australia?” Anyway, if you know of anyone in your enterprise who should be attending, send ’em along. Or send them to this blog: to be honest, the ark-group page is a case of do-as-I-say, not-as-I-do, web-2.0 :P. – it has less information than I’ve given you here.

*musing* funny the changes a year brings. There was a lot less interest last year than this year. I wonder what 2008 and will bring?

(By the way, my Introduction to Social Media:YouTube, Blogs and Marketing course on Thursday at the University of Sydney is full – sorry about that – and the new on 8th November is filling fast *hint hint*. No, really it is!)