frocomm

Sydney Event: Tuesday and Wednesday next week. Read the full program but the speakers are:

  • Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia
  • Graeme Wood, Founder and Executive Director, Wotif.com
  • Mia Garlick, Assistant Secretary, Department of Broadband Communications and the Digital Economy
  • Francisco Cordero, General Manager, Bebo
    Andrew Cordwell, Director of Sales, Fox Interactive Media, Australia and New Zealand
    Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia
  • Paul McKeon, Director of Communications, Deacons
    Steven Noble, Senior Analyst, Forrester Research Inc
    Walter Jennings, Founder, Perception Counsel
    Nick Hodge, Professional Geek, Microsoft
  • Vanessa Stoykov, CEO, Evolution Media
  • Geoffrey Emerson, Director, Digital, ZING
  • Simon Wright, Founder & Editor-in-Chief, Whirlpool in conversation and Q&A session with Mark Elliott, GM, MelbourneIT
  • Adam “Johnny Kung Fu” Callen, Director, The Feds
  • Dan Ilic, Producer, Downwind Media
  • Ogilvy
  • Kylie Johnson
  • Tony Keusgen, National Sales Manager – Technology, Google
  • Chair: Ross Monaghan

I’m speaking next Tuesday and Wednesday at Frocomm’s PR & New Media Summit. First up Tuesday.

4.10 – 4.50 Panel session: the new media view

  • How has the digital revolution changed journalism and traditional media?
  • Editorial direction: how is online content different?
  • The role of bloggers and citizen journalism
  • How online news media use SEO to get high rankings search engines
  • What is the opportunity from podcasts and video on websites?

Duncan Riley, Blogger, The Inquisitr
Sam Roggeveen, Editor, The Interpreter: Weblog of the Lowy Institute for International Policy
Laurel Papworth, Founder, World Communities

I’ve got a feeling someone might ask about the responsibility of citizen blogger towards knowing and obeying media laws. Pass.

Second Up: Wednesday

11.30 – 12.30

Workshop 2: The Power of Social media

  • Theme: Create and implement a social media strategy and plan for your issue or brand

Laurel Papworth, Founder, World Communities

I’m going to spend an hour with people building out a social media campaign and highlighting the various elements. A bit more hands on than usual. Though not as hands on as my one day corporate social media campaign course that I’ve been running at the University of Sydney for a few years now, it should still go through the main features of campaigns in the social media space.