Event Australia: PR & New Media Summit Frocomm


Sydney Event: Tuesday and Wednesday next week. Read the full program but the speakers are:

  • Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia
  • Graeme Wood, Founder and Executive Director, Wotif.com
  • Mia Garlick, Assistant Secretary, Department of Broadband Communications and the Digital Economy
  • Francisco Cordero, General Manager, Bebo
    Andrew Cordwell, Director of Sales, Fox Interactive Media, Australia and New Zealand
    Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia
  • Paul McKeon, Director of Communications, Deacons
    Steven Noble, Senior Analyst, Forrester Research Inc
    Walter Jennings, Founder, Perception Counsel
    Nick Hodge, Professional Geek, Microsoft
  • Vanessa Stoykov, CEO, Evolution Media
  • Geoffrey Emerson, Director, Digital, ZING
  • Simon Wright, Founder & Editor-in-Chief, Whirlpool in conversation and Q&A session with Mark Elliott, GM, MelbourneIT
  • Adam “Johnny Kung Fu” Callen, Director, The Feds
  • Dan Ilic, Producer, Downwind Media
  • Ogilvy
  • Kylie Johnson
  • Tony Keusgen, National Sales Manager – Technology, Google
  • Chair: Ross Monaghan

I’m speaking next Tuesday and Wednesday at Frocomm’s PR & New Media Summit. First up Tuesday.

4.10 – 4.50 Panel session: the new media view

  • How has the digital revolution changed journalism and traditional media?
  • Editorial direction: how is online content different?
  • The role of bloggers and citizen journalism
  • How online news media use SEO to get high rankings search engines
  • What is the opportunity from podcasts and video on websites?

Duncan Riley, Blogger, The Inquisitr
Sam Roggeveen, Editor, The Interpreter: Weblog of the Lowy Institute for International Policy
Laurel Papworth, Founder, World Communities

I’ve got a feeling someone might ask about the responsibility of citizen blogger towards knowing and obeying media laws. Pass.

Second Up: Wednesday

11.30 – 12.30

Workshop 2: The Power of Social media

  • Theme: Create and implement a social media strategy and plan for your issue or brand

Laurel Papworth, Founder, World Communities

I’m going to spend an hour with people building out a social media campaign and highlighting the various elements. A bit more hands on than usual. Though not as hands on as my one day corporate social media campaign course that I’ve been running at the University of Sydney for a few years now, it should still go through the main features of campaigns in the social media space.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

6 thoughts on “Event Australia: PR & New Media Summit Frocomm

  1. Laurel,

    Really enjoyed your presentation at the Frocomm New Media Summit.

    Just wondering if you’re still planning on putting your slides up on slideshare?

      1. Yep the Day Two presentation. Just checked out the Social Media Marketing Campaign and it seems to have the main ones i was after.. thanks!

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