EVENT: Ad:Tech Sydney tomorrow

One more sleep:

Arthur Artinian, Lawyer, Blake Dawson
Nick Bolton, Head of Sales and Marketing, Viocorp
Kate Carruthers, Former, Digital Business Manager, Westfield
Trevor Cook, Independant Consultant,
Ross Dawson, Chairman, Future Exploration Network
Foad Fadaghi, Technology Editor, BRW
Tony Faure, CEO, ninemsn
Gary Hayes, Head of Virtual Worlds, The Project Factory
Robbie Hills, Managing Director, 24/7 Real Media
Lee Hopkins, Director of Buzz, Better Communication Results
Warren Lee, CEO, APN Online
Jack Matthews, CEO, Fairfax Digital
Steven Noble, Director, Digital, Hill & Knowlton
Tim Parsons, Founder, Mobile Mondays
Cameron Reilly, CEO, The PodCast Network
Damian Smith, General Manager – Digital Media, Network 10
Louise van Rooyen, Managing Director, Pan Pacific Interactive
Jennifer Wilson, Principal, Lean Forward
Tennille Wong, Marketing Manager, IBM.com Australia and New Zealand
Brendan Yell, Founder and CEO, ShopFree.com.au

I glanced through the roll-call and pulled out the names that I know, either through my blog, through Twitter/Facebook, or people I have presented with at conferences before. So my question is this: do I go see my mates (aka above) or make a point of finding those speakers I haven’t had the pleasure of hearing before? Actually one of the people above attacked me from a podium once – I had just spoken on the potential of “social search” – for being a geek and “living in a basement, in the dark, with a PC”. Social search will never be as important as real search, apparently. (This was before Facebook, let alone Facebook profile-based ads). And he was going to give “practical” tips. Which ended up being about his company. I think I’ll ignore his presentation.

Or maybe I should just stay home once I’ve done my panel in the afternoon, Day One (Branding in Virtual Worlds) and write my lecture for Friday and prepare for my trip to Saudi at the end of the week? Or play World of Warcraft? Decisions Decisions 😛

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

6 thoughts on “EVENT: Ad:Tech Sydney tomorrow

  1. Laurel,

    Sometimes when I go to events I make a point of trying to find/meet 5 new people. Otherwise if you do just speak to your friends people can get the opinion that these events are just cliques where the speakers/organisers only associate with each other.

    What I have found is after introducing myself to 5 new people, when you see them again you have new fiends.

    Just my 2 cents worth.

  2. ok. five ppl. not 4, not 6 but 5. Gotcha. 😛

    But seriously, that’s a great idea. I do usually try to chat to other people – attendees – but I don’t always get a chance to network with other speakers. I figure they are in the ‘zone’ – if you’ve had to get in front of ppl you know what I’m talking about – and I don’t like to bug them. Of course if I know them well, they are fair game and can be tortured. 🙂

  3. You haven’t considered that there may be 5 people who are interested in meeting you……. keep an eye out for these and your problem is solved! Is Saudi definitely on? Tea should be had prior.CL

  4. It was very much a “catching up with online friends” day for me at adtech today. Meeting f2f with people I knew from their blog or twitter. A shame you weren’t there!

  5. i would’ve absolutely absolutely have loved to caught up with you, buddy – it was heartbreaking to have a ticket and not make it on the second day.

    But I have a two hour lecture to give in the morning and a plane to catch in the evening. Presentations to write, bags to pack and dirty laundry still in the machine.

    Bad timing 🙁

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