1. As someone within the industry who puts embargoes on things, I just wanted to add that the embargo emerged as a way of organising a story for traditional media, which would allow the story to be covered within a static newscycle. ie – save this for your 6pm news or tomorrow’s paper.

    As media has gone online, and stories can break 24/7,there’s a less of a need for the embargo in first place.

    The same could be said, and indeed has been, for the humble press release itself.

    The embargo will become a historical peculiarity, and Ms Silk, you’re on the money.

    Happy hunting.

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