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Lecture 3: Content Calendars for Universities and Colleges – Social Media Series


In this lecture on social media we look at content strategies, some Higher Education case-studies of the right content to the right audience at the right time, setting up the different types of content calendars and social media tools for creating the content and scheduling on social media.

TOPICS: content calendar, promotions calendar, social media influencer calendar, social media engagement calendar, analytics and inhouse diaries. Feedly, shared content and Canva for photo and image creation and planning/scheduling. Other tools I showed were Asana/Trello/Airtrable as well as Google alerts and Google calendar.

Content Calendar Resources for #HigherEd #EdTech #EduAu

Social Media Marketing Strategy for University, College and HigherEd playlists:

COMMENTS: You can join me in the discussion on the Facebook Livestream, the YouTube LivestreamThe Twitter (Periscope) Livestream and the LinkedIn Livestream and I stream on my personal Facebook if you just want to follow me there. MONDAY 10:45 AM Sydney Time is Social Media NEWS and Thursdays 1pm Sydney time is the Social Media LECTURE series.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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