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Lecture 1: Social Media STRATEGY for Universities and Colleges #HigherEducation

This is for Social Media Managers at University and College; Want to know how to write an organisation-wide Social Media Strategy for Higher Education? Not a content calendar, not a risk assessment but an actual strategy? Read on!

TOPICS: social media strategy VS a social media campaign, psychographics and student profile/types, .

Resources for Social Media Strategy for Higher Education #EdTech #EduAu

  • 3:56 Starting the Strategy with Psychographics (Target Audience(s)) e.g Core Audiences for Facebook, Economic Graph for LinkedIn
  • 7:18 and 12:24 Purpose and Values (each audience has a different value to the University and a different need they as students etc need to have met)
  • 8:55 What channel should your College or Uni be on (Facebook Group, LinkedIn Company Page etc)
  • 14:35 Social Media Influencers for University – and Distributed Communication including hashtags.
  • Social Media Lifecycle = student lifecycle. e.g. O-Week for new students, Graduation information.
  • 24:05 Creating a “Voice” and Messaging Style on social media. e.g Sassy, Professional, edgy/interesting, sports, cityslick, jobseeking, bar and bands, networking, vanilla/boring
  • 33:40 Rites of Passage, Rituals, Memes building your content calendar and response diary. gamification and promotions in University marketing.
  • 48:45 Wrap Up
  • The Australian Higher EducationOpens in a new tab. section

Social Media Marketing Strategy for University, College and HigherEd playlists:

COMMENTS: You can join me in the discussion on the Facebook LivestreamOpens in a new tab., the YouTube LivestreamOpens in a new tab.The Twitter (Periscope) LivestreamOpens in a new tab. and the LinkedIn LivestreamOpens in a new tab. and I stream on my personal FacebookOpens in a new tab. if you just want to follow me there. If the site has comments, comment there 🙂 and if it has playlists I will link in the description, first comment etc. xxxxxx

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

Social media For Higher Education