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Lecture 2: Social Media Marketing for Universities and Colleges – monitoring dashboards

Written by Laurel Papworth in Lecture: Universities and Social Media,Livestream

In this lecture we go through the tools that Universities can use for social media (free and paid) as well as tips and strategies.

TOPICS: social media monitoring including Feedly, Twitter lists for Universities, finding/searching for Twitter lists, Hootsuite and Bufferapp for College comms, Higher Education newspaper sections for monitoring, using Creator Studio (Facebook and Instagram) as direct channels and talking through the key points of monitoring, distribution, scheduling, analytics. Using tools for industry leadership and news, for crisis comms and issues management, for jobs and more.

Resources for #HigherEd #EdTech #EduAu

Social Media Marketing Strategy for University, College and HigherEd playlists:

COMMENTS: You can join me in the discussion on the Facebook Livestream, the YouTube Livestream, The Twitter (Periscope) Livestream and the LinkedIn Livestream and I stream on my personal Facebook if you just want to follow me there. If the site has comments, comment there 🙂 and if it has playlists I will link in the description, first comment etc. xxxxxx

Laurel Papworth

Named by Forbesâ„¢ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazineâ„¢) and in the Power150 Media bloggers (AdAgeâ„¢). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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