Lecture 2: Social Media Marketing for Universities and Colleges – monitoring dashboards
Lecture on social media dashboards that Universities and Colleges could use to monitor, schedule, and distribute content.
In this lecture we go through the tools that Universities can use for social media (free and paid) as well as tips and strategies.
TOPICS: social media monitoring including Feedly, Twitter lists for Universities, finding/searching for Twitter lists, Hootsuite and Bufferapp for College comms, Higher Education newspaper sections for monitoring, using Creator Studio (Facebook and Instagram) as direct channels and talking through the key points of monitoring, distribution, scheduling, analytics. Using tools for industry leadership and news, for crisis comms and issues management, for jobs and more.
Resources for #HigherEd #EdTech #EduAu
- FEEDLY is the Social Media Monitoring dashboard I am demonstrating
- Lists you are on, and lists you follow are on the URL that follows this format https://twitter.com/UQHealth/lists
- Google Search for Twitter lists: “uni” site:twitter.com inurl:lists
- The Australian Higher Education section
Social Media Marketing Strategy for University, College and HigherEd playlists:
- YouTube Lectures
- Facebook Lectures
COMMENTS: You can join me in the discussion on the Facebook Livestream, the YouTube Livestream, The Twitter (Periscope) Livestream and the LinkedIn Livestream and I stream on my personal Facebook if you just want to follow me there. If the site has comments, comment there 🙂 and if it has playlists I will link in the description, first comment etc. xxxxxx
