HO Ho ho.. ha HA ha
Here’s a quick list of some ways to vet potential social media experts.
1) When asked about listening, gives you a blank stare.
2) Converses at people instead of with them on social networks
3) No tangible past experience delivering return on investment either for themselves or others
4) Doesn’t understand how social media integrates into larger corporate communications or business strategy
6) Believes in delivering messages
7) Will ghostwrite blog posts and other social content for you
8) Is willing to impersonate you online in social networks
9) Trots in “social media expert” for sales meeting
10) Their blog is less than six months old or has no comments
Read all 25 plus the comments on LivingstoneBuzz. I don’t agree with all but close enough.
But the other side of the coin – Social Media Projects to avoid like the plague:
- Client calls it an “internet blog”.
- Client has a “hilarious” viral they want you to “seed”, which turns out to be their latest TV ad on YouTube.
- Bonus points if the above is a ripoff of a famous existing meme.
- Client demands that the viral use Mr T, David Hasselhoff, or both.
- Client wants something edgy “like that suicide bomber viral” – but first subject to clearance by their legal department.
- “I don’t see why we need to pay you so much when we could just email all these bloggers a press release.”
- “This Tom Coates guy, can we get him on board? I heard he’s really popular.”
- Client admits to anonymously posting links to their site on a range of forums.
- Client insists that you anonymously post links to their site on a range of forums.
- Client panics over a random blogger’s negative post about them and orders you to get it taken down. Won’t take “sorry, it’s impossible” for an answer.
First rule of charlatan bloggers – they make lists. Of other people’s lists. o.O Actually, I meant that seriously – some people’s blogs have done very well with no content, just a subset of other bloggers lists. I could list them here .. heh
Anyway, enjoy. Comment on their blogs please – I always feel weird quoting even part of someone else’s hard work in compiling lists.