Dodgy Social Media Experts …and Clients!

HO Ho ho.. ha HA ha

Here’s a quick list of some ways to vet potential social media experts.

1) When asked about listening, gives you a blank stare.

2) Converses at people instead of with them on social networks

3) No tangible past experience delivering return on investment either for themselves or others

4) Doesn’t understand how social media integrates into larger corporate communications or business strategy

5) First recommendation is to blog

6) Believes in delivering messages

7) Will ghostwrite blog posts and other social content for you

8) Is willing to impersonate you online in social networks

9) Trots in “social media expert” for sales meeting

10) Their blog is less than six months old or has no comments

Read all 25 plus the comments on LivingstoneBuzz. I don’t agree with all but close enough.

But the other side of the coin – Social Media Projects to avoid like the plague:

  1. Client calls it an “internet blog”.
  2. Client has a “hilarious” viral they want you to “seed”, which turns out to be their latest TV ad on YouTube.
  3. Bonus points if the above is a ripoff of a famous existing meme.
  4. Client demands that the viral use Mr T, David Hasselhoff, or both.
  5. Client wants something edgy “like that suicide bomber viral” – but first subject to clearance by their legal department.
  6. “I don’t see why we need to pay you so much when we could just email all these bloggers a press release.”
  7. “This Tom Coates guy, can we get him on board? I heard he’s really popular.”
  8. Client admits to anonymously posting links to their site on a range of forums.
  9. Client insists that you anonymously post links to their site on a range of forums.
  10. Client panics over a random blogger’s negative post about them and orders you to get it taken down. Won’t take “sorry, it’s impossible” for an answer.

All 20 signs you don’t want that social media project here.

First rule of charlatan bloggers – they make lists. Of other people’s lists. o.O Actually, I meant that seriously – some people’s blogs have done very well with no content, just a subset of other bloggers lists. I could list them here .. heh

Anyway, enjoy. Comment on their blogs please – I always feel weird quoting even part of someone else’s hard work in compiling lists.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

15 thoughts on “Dodgy Social Media Experts …and Clients!

  1. Oh my God, this is o hilarious because its so true! Anyway kid, have a great Christmas and feel free to drop by for margaritas on the deck!

  2. oooh. Margaaaaaritas. When? you me ‘n gary should catch up now we have a few quieter weeks 🙂

  3. You mean there are bloggers out there who are making lists and checking them twice?!

    Oh noez!

    (I would suggest if your social media expert isn’t fluent in lolcatz speak then forget about it.)

  4. That is funny. I have been working with a client who has been very close to saying some of the above, but I always head them off at the pass. I like seeing it in writing thou.

    Have a great Christmas and New Year to you and Gary.

  5. I’m impressed with how quickly you got on to that swapped image.

    I run as much as I can locally to minimise broken links, as I link to a lot of political sites which tend to move and cause problems. In the case of the regular I usually make agreements with the authors in advance (although for Hugh there’s no need):


    Cartoons reproduced from Gaping Void are subject to this Creative Commons license

    I’ll de-SEO my post so that it shouldn’t embarrass you at all in future.



  6. haha too funny.

    top of my list: “just send out this traditional media release to online!” and “can’t you just put links to our shopping cart into online forums?”

    have a great christmas, Laurel.

  7. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

Comments are closed.

Recent Posts