“Disastrous” interview with Mark Zuckerberg – SXSW

South by South West have never heard of embedding, so you have to clicketty click and then rush back here to see the rest 🙂


*taps foot*


Lacy’s rsponse to the ‘disaster’

As online Video Watch said:

When the collective geekdom of the United States shows up in one place and spends half their time in line they have a lot of extra time to bitch on their mobile devices. That said, it’s probably still fair to label Sarah Lacy’s interview of Mark Zuckerberg (watch here) at SXSW an unmitigated disaster.
You could almost feel bad for Sarah, Twitter and Techmeme quickly spread news about how bad the interview was; it was variously labeled a “train wreck,” a “disaster,” and an “out-and-out bomb,” but she doesn’t do much to redeem herself the interview above. At least she “feel[s] fine about it as a journalist” and her “Amazon rank is higher than ever.”

Slightly off topic: a social network is NOT a blog. The social network host does not and should not continually be engaged with the members. That’s like having your mother hovering around outside your bedroom door when you have your little friends over to play. Every time Zuckerberg gets ‘engaged’ with the membership, it goes horribly wrong. Go back to what you are meant to do, Mark, which is implement your vision of a social network, and let the bloggers worry about brand image and PR and engagement. That’s what they are meant to do.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

3 thoughts on ““Disastrous” interview with Mark Zuckerberg – SXSW

  1. it wasn’t that bad an interview. The problems are, as far as I observed them, is that the interviewee is in dire need of training in public speaking (not to mention he has that ridiculous up-accent), while the interviewer was just too up herself. Still, he runs a cool site (for now) and she’s a hottie.

    never trust those morons on twitter and those self-overrating bloggers Laurel.

  2. Heh. Actually I didn’t comment on it, except to segue into telling ppl to let social network hosts get on with work, and not compare them with PR bloggers.

    Don’t you think it was the tech geeks in the crowd who were to blame the most? There’s a time for engagement and a time for just shutting up – not something I’m very good at. 😛

  3. What is going on?I don’t really get it.


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