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Social Media Australia: The classifieds and declassifieds


I’ve written before about how classifieds aren’t moving quickly enough into Web 2.0 collaborative content. There’s a tendency for classifieds that are controlled by traditional media to try to stick to traditional models. ie. “We are the content aggregator, upload your ad to us and we will publish it”. I’ve got some ideas for other ways of working – and yes, I’m still tinkering with my declassifieds.com.au – but seriously, there’s a lot of room to play here. eBay and Craigslist notwithstanding. What do you think?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

4 thoughts on “Social Media Australia: The classifieds and declassifieds

  1. Laurel, the problem with user generated classifieds is similar to the ratio you raised in an earlier post – 90:9:1 – unless you’re interested in the content, you don’t post. Ebay’s craigslist etc all have economies of scale because they’re international – as Ross Dawson keeps saying – Australia has a long way to catch up with the rest of the world – and this applies to classified sites as well.
    Perhaps you could link the declassifieds to some kind of social networking system?

  2. A couple of years ago, we fit into the 100:0:0 rule – 100% eyeballs to content created by our lords and masters. Give us time. 😛

    Economies of scale? nah I beg to differ. Craigslist serviced San Fran – and only SF – for 4 years. Consumers create social networks small and niche. Sounds like a presentation to a traditional media company to me – using trad. media models. Not social network models. Doubtful it would work today, and nope, not tomorrow as Web 3.0 throws those “economies of scale” right out the window. That’s where I’m trying to prepare people now…not chasing the MySpace scale of 2bucks-a-head-advertising stream.

    And you silly goose, of course I meant ‘declassifieds is linked with social networks.’ I only write about social networks. And going out drinking and shopping and what’s on TV. 😛

  3. Classifieds is absolutely where it is at. And someone is going to make a lot of money from selling a successful model and execution of it to one of the rich and powerful incumbents. It might as well be you, Laurel!http://w

  4. We too have noticed how “classifieds aren’t moving quickly enough into Web 2.0 collaborative content”, particularly in Australia. This is exactly why we have started developing a social classifieds website for Australia using Googles Friend Connect open social API.

    I’m very keen to see how this site will perform in Australia, were very weary not to overdo it here because we can see it has a lot of potential to overkill and oversell the concept

    The project name is ibuyandsell.com.au, because were not creative enough at the moment to come up with anything better and it has a few little adv. SEO wise…

    Stay tuned in early 2010 for the launch of the beta site

    Our main focus for content to kick us off will be you guessed it automotive inventory.

    Stay tuned in early 2010

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