1. I wouldn’t call Coke’s effort crowdsourcing, because they’re “inviting” a designated number of creatives to submit work. Crowdsourcing implies an open call. –Jeff Howe (coined the term)

  2. Cool, then I’ve got a job for ya kiddo! :p Wikipedia says Crowdsourcing is a neologism for a business model in which a company or institution takes a job traditionally performed by a designated agent (usually an employee) and outsources it to an undefined, generally large group of people in the form of an open call over the Internet. The work is compensated with little or no pay in most cases. However, in a few examples the labor is well-compensated. In almost every case crowdsourcing relies on amateurs or volunteers working in their spare time to create content, solve problems, or even do corporate R&D.
    So off you pop and correct it, Jimmy Wales will thank you.

    But seriously, while I had some doubts over the term *crowdsourcing* in this case – it’s not an open call over the internet, and they aren’t really amateurs – it’s still taking the crowdsourcing model and bastardising it to rip young directors and producers off. We are undergoing some major shifts here in australia to do with labour and employment laws including minimum wage. None of it good…

    btw 🙂

  3. P.S. perhaps “ideagora – good vs bad” is better than ‘crowdsourcing’. I’m not sure, the term has to reflect the fact that this isn’t a simple oldfashioned request for a pitch (where good ideas still get stolen) but using current trends where people create with passion (usually with no profit in mind) and manipulating it, well that’s twisting those concepts for overtly mercenary ends.

    Yes I’m naive, but the blogosphere loves to grab stories like this and turn them into anti-marketing campaigns. Business ethics must change before the onslaught and long may it be so!

  4. It seems that this is a good time for an Internet ad agency to do business. Online marketing and advertising is ever on the rise, providing a lot of opportunities to those who want to earn a profit on the Internet.

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