Crikey.com founder, Stephen Mayne, gave a talk on Online journalism and its impact on traditional media, 29 August 2007 at the National Library of Australia in Canberra. He discussed how online journalism is changing traditional media and politics and if user-generated Web 2.0 content is journalism.
the important bit:
Stephen said that Crikey.com previously had Google AdSense advertisements which paid $1,000 a month and now sells its own web ads receiving $100,000 a month. Crikey.com advertises its issues on Google AdWords, spending $2,000 a month (their ads regularly appear on my web pages). Crikey now has 24 regular contributors, about 10 of whom are professionals journalists, with about half the content written by academic commentators and the like.
BTW, they’ve now enabled comments on their blog. But you still have to email in the news, not initiate it. But can someone explain to me the advertising revenue jump? I mean, I know they’ve gone with the ugly shove-an-ad-in-the-middle of the article strategy – a la ITWire – but really, is it worth that much? My understanding is that people don’t move from the email newsletter to their website…