Corporate Blog: Shoebox (Tiny Little Division of Hallmark)

Tiny Little Division is a blogspot Corporate blog of Shoebox (click for standard Shoebox site at Hallmark Cards). But as corporate blogs go, it’s very very gonzo. And as a result, hilarious. You’d have to be a particularly brave company to take this route but the rewards for both staff and fans must be enormous:
I think the combination of humor cards (always a fun way of wasting time at the cardshop) and the ability to comment back is a winner. I hope this takes off.

Have a look at the Funny But No:

Funny, But NO (from the Dad vault)

ly about 20% of what gets turned in gets accepted and becomes a Shoebox card.
Here, we feature the other 80%.

FBN #568:
Happy Father’s Day to my Dad, a real straight arrow…
At least I assume you’re straight, what with the family and all.

FBN #47:
A Dad is someone who can hug you while at the same time contemplate getting a vasectomy.

(Not fathers day)

FBN #178:
I smell birthday cake!
And occasio
nally, my index finger. But you don’t want to know about that.

and so on. enjoy. You can Digg it here.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “Corporate Blog: Shoebox (Tiny Little Division of Hallmark)

  1. It’s such a pity! The majority of the 7 billion greeting cards purchased in the US each year are discarded. Despite the beauty of their design, the purpose of greeting cards is to provide your family and friends the feeling of importance, then be thrown away! The landfill is the final destination for all these beautiful cards…until NOW! By using Thoughtful Card Sender labels you can recycle and extend the life of your valued greeting cards. Impress your family and friends by using these money saving and environmentally conscious labels at http://www.thoughtfulcardsender.com!

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