5 Facebook Page Tips for Event Planners and Conference Organisers #EventProfs

5 Facebook Page Tips for Event Planners and Conference Organisers #EventProfs

What are the 5 main tips for Facebook Page algorithms, hashtags, cover photos, target audiences etc for event managers and conference organisers? I’m glad you asked 🙂 More Social Media resources for EventPlanners: https://events.laurelpapworth.com Target Audience: EventProfs with an interest in Social Media and Facebook Page Admins This lecture (series) is for EventProfs: Work for…

Medtainment: Creating Voice in Social Media – Medical and Health

Medtainment: Creating Voice in Social Media – Medical and Health

When I am working with Doctors and Hospitals, they want their content to be written in an authoritative medical voice – fact based, evidence based, boring. This doctor has “voice” in spades. Tackling – within parameters of medical regulations – technical medical subjects yet in a cute, amusing way. Well written and edited and entertaining….

HR and #BigData – How LinkedIn Uses Data Research for Recruitment
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HR and #BigData – How LinkedIn Uses Data Research for Recruitment

HR and Big Data – How LinkedIn Uses Data Research. Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide. Dear students (and workshop participants!) the LinkedIn Economic Graph is the equivalent of Facebook’s Social Graph and aims for these six pillars: …

5 Types of Content Calendar and Social Media Planning – Sydney Australia Course 2018
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5 Types of Content Calendar and Social Media Planning – Sydney Australia Course 2018

Here are the 5 types of social media planners you need. Depending on your organisation you may want different sections, different colour coding or completely different calendars: Most people know content calendars for social media. This is content YOUR create. Earned Attention. Social Media Outcome: Build Awareness Promotions is Bought Attention. Through ads or free ebooks…

7 Tips for #SocialMedia guidelines and Government

Tips on social media guidelines for staff. This article references the Australian Department of Prime Minister and Cabinet secret guidelines requiring staff to report on fellow workers who post anonymously an opinion on a political situation. There is also a rather unclear statement around when you can and cannot critique Government officials. I have not gone into the repercussions – staff will blow up online and no one will know as there were no warning signs, or that contractor organisations and eventually small business will follow these draconian practices. That’s a given. I’ve stuck with Tips 🙂