British mobile TV trial

From NMA.co.uk:

The BBC, ITV and mobile handset manufacturers LG Mobile and Samsung are believed to be on the verge of announcing a full-scale mobile TV trial in the UK planned for later this year.

The trial will be the first national level barometer of the potential take up of mobile TV services and will see channels including BBC News 24 and an ITV Digital channel broadcast live and continuously to handsets across the UK.

Other trial broadcast partners are believed to include Eurosport, Turner owned Cartoon Network, as well as a consortium that includes telecoms giant BT and radio companies Chrysalis and UBC Media will launch the trial.

The service will be offered via mobile phone companies on a monthly fee basis to consumers. The technology used for the trial will see the programmes broadcast over a spectrum currently used for digital radio, rather than a more powerful spectrum that will only be released after the government switches off the analogue TV signal in 2012.

Wonder how they will integrate online communities? hmmm.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

3 thoughts on “British mobile TV trial

  1. Pioneering free mobile TV service

    TV on your WAP enabled mobile phone. Type http://yamgo.mobi in your mobile internet browser. They are looking for beta testers to help see if it works on your phone.
    Offered by extreme sports mobile TV company Yamgo (www.yamgo.tv). It’s a free service (apart from your WAP phone charges).
    It works well on my Nokia N70, even the live channels work over a GPRS.

  2. Extreme Mobile TV and video sharing
    Extreme sports mobile TV company Yamgo (http://www.yamgo.com) has signed a deal with Tom Horn to launch a WAP-based mobile video sharing service. Yamgo customers can create their own mobile video page and upload videos directly from their mobile phonn(http://yamgo.mobi) or over the web (http://www.yamgo.tv). Videos can be shared with friends on any mobile network (with WAP access).

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