Best Upsell is Education #Dropbox #marketing

I’m just writing a (quick) post cos I find this stuff confusing. I pay about 100 bucks a year for Dropbox. Not sure why.  I guess I feel more secure – even though I suspect Dropbox is no more secure than iCloud LOL – having some documents in the cloud, duplicated. Just don’t upload your sexting photos ok? 

I use about 6GB of a 1 TB account. That’s 0.06%. I don’t use 99.94% of the space I’m allocated.  I don’t share files often. I think I share a folder with another teacher and I really should remove them from it.  And you guessed it, every time I log into Dropbox I get an upsell for -not the 2TB Standard Account – but the Full Business Account so I can NOT use 99%+ of the space they give me. It also suggests teams which clearly I’m not using.

I think if you want to upsell me you have to educate me. Set a ad rule in your system: “if user is using less than 85% of their space, send them tips on what to use Dropbox for”. I might actually start using it more. And need it more. There is no need at the moment. Dropbox and I do not have a co-dependent relationship and how can you upsell me to a premium relationship if I’m still hesitant on our basic relationship? That’s like rushing me to 4th base when I’m still blushing at 1st base. I don’t know baseball – do the players blush? 😛

I’m on the PRO account (first one) (and if I click ANNUAL, gimme the annual rate already, not this divided by 12 months thing)

TBH I use Google Drive for my social media lecture video uploads and thats a lot of storage (videos are bigly hugely big). I would probably migrate across to Dropbox but I’d have to y’know look up how to do it. Zapier this and YouTube integration that. Blech. I need Dropbox to harass me to get my beeeehind into gear and some reminders on how to do that. Product education not just a sales reminder. And it’s not like Dropbox don’t have heaps of help files.   It’s just that they hide them in a teensy weensy Help link at the very veeeery bottom left of the screen, where Help sits and shivers, terrified in the corner, dreading the days someone actually clicks on Help. What if they have a problem Help can’t answer? What if Help is unhelpful? Help needs help and support and maybe counselling 😛

Ok ok, back on topic: use your educational, FAQ, help, support whatevs files to do marketing.

I guess I’m thinking about upsells as I’m working my way through a student’s journey in my courses. I’m trying a funnel of a free course (setting up a Facebook Page) then a cheap as chips course (first 7 things to do on your Facebook Page) then an onsell branching into Ads, Analytics, Algorithms, Engagement, etc. For me, I don’t want students, users, whatever who aren’t USING the product. That’s a big fail. Not for any emotional reason – though I cry every time someone joins up and doesn’t complete a single lecture – but because they won’t recommend me, or the course on social media or in real life. How can they if they didn’t get any value out of this product or service?

How can I recommend Dropbox when the only relationship I have with them is 0.06% of what it could be? When the only engagement we have is when they pop in and say “buy this upsell you don’t need”? I don’t know, maybe product education and good marketing are two very different ideas. I wouldn’t have thought so.  What say you, cowboy?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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