BBC says Use Social Media – or Leave

BBC tells journalists to use social media as a primary source. Or Leave. This article is well worth reading in it’s entirety – and one wonders how far behind News Australia and Fairfax are in making similar statements. Quite far off, I imagine.

BBC journalists must keep up with technological change – or leave, the director of BBC Global News Peter Horrocks says

Peter Horrock Facebook/Twitter montage

Peter Horrocks: backing Facebook and Twitter. Photograph: Martin Godwin

BBC news journalists have been told to use social media as a primary source of information by Peter Horrocks, the new director of BBC Global News who took over last week. He said it was important for editorial staff to make better use of social media and become more collaborative in producing stories.

“This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary”, he is quoted as saying in the BBC in-house weekly Ariel. (The Guardian)

Mercedes Bunz of The Guardian reporting on the BBC – the comments are awesome and wide ranging e.g.

Does he realise he’s making a case for a much, much reduced BBC News? If we are getting our news form social media, we can virtually do it for ourselves. (from Awkward QuestionOpens in a new tab.)

Awkward question indeed…

hat tip @DDSD and @GaryPHayes

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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