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Australians DO Blog – number of Australian bloggers


I’ve felt a bit like a voice in the wilderness, claiming Australians blog, we just don’t do it in a centralised, countable way (Blogger and WordPress are overseas sites). Certainly there have been some PR and media bloggers who say that Australians don’t blog or engage in User Generated Content (Consumer Generated Media). They were wrong and now we have stats (pdf) to prove it:

The report has identified that among CGM activities, consumers are most likely to share/send photos and links, with content sharing and distribution generally seen as the initial entry point to CGM activity engagement – 84 percent of Australian and 88 percent of New Zealand internet users use Web 2.01 for sharing content such as photos, links and video while similar proportions consume CGM content (83% in Australia and 88% in New Zealand). Around 78 percent of Australians and 76 percent of New Zealanders download and stream audio and video content.

Here’s the actual chart showing bloggers:

Incidentally if those figures are right – and wouldn’t you say Nielsen‘s is a leader in this field? – then Australia has better figures on Consumer Generated Media than the rest of the world. See? Not backward at all 🙂

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

18 thoughts on “Australians DO Blog – number of Australian bloggers

  1. yay! No matter how crappy, or inarticulate we might be… No matter how boring or amateur… At least we blog, right?:p heh

  2. Does my blog www.collins.net.pr/blog count….even if I’m a little geographically challenged living here in New York for the next couple of years 🙂

    Cheers,
    Dean

  3. And by “Australia has better figures on Consumer Generated Media than the rest of the world.” you mean New Zealand right? (Black line is NZ, green is Oz – I am reading the graph right, bigger line = more?) Or did you annex us when you were over this side last?
    (Actually, that wouldn’t surprise me, we’d probably not even notice what with having no defense force to speak of and being the ‘eastern state’ of Oz)

    I’m off to stick strings with corks on them around a hat – I welcome our West Island overlords…

  4. I notice we’ve had a version update to Web 2.01. Sweet, where do I download the patch? 😉

    Realistically, anyone who claimed Aussies don’t blog had their head up their stats package. The fact is with the most popular blogging tools hosted offshore, it’s nearly impossible to know for sure where any user is from.

  5. Even the AUSTRALIAN Agrees with Laurel;-)

    http://www.australianit.news.com.au/story/0,25197,23273844-15306,00.html

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