Australians DO Blog – number of Australian bloggers

ByLaurel Papworth

I’ve felt a bit like a voice in the wilderness, claiming Australians blog, we just don’t do it in a centralised, countable way (Blogger and WordPress are overseas sites). Certainly there have been some PR and media bloggers who say that Australians don’t blog or engage in User Generated Content (Consumer Generated Media). They were…

I’ve felt a bit like a voice in the wilderness, claiming Australians blog, we just don’t do it in a centralised, countable way (Blogger and WordPress are overseas sites). Certainly there have been some PR and media bloggers who say that Australians don’t blog or engage in User Generated Content (Consumer Generated Media). They were wrong and now we have stats (pdf) to prove it:

The report has identified that among CGM activities, consumers are most likely to share/send photos and links, with content sharing and distribution generally seen as the initial entry point to CGM activity engagement – 84 percent of Australian and 88 percent of New Zealand internet users use Web 2.01 for sharing content such as photos, links and video while similar proportions consume CGM content (83% in Australia and 88% in New Zealand). Around 78 percent of Australians and 76 percent of New Zealanders download and stream audio and video content.

Here’s the actual chart showing bloggers:

Incidentally if those figures are right – and wouldn’t you say Nielsen‘s is a leader in this field? – then Australia has better figures on Consumer Generated Media than the rest of the world. See? Not backward at all 🙂

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18 Comments

  2. yay! No matter how crappy, or inarticulate we might be… No matter how boring or amateur… At least we blog, right?:p heh

  4. And by “Australia has better figures on Consumer Generated Media than the rest of the world.” you mean New Zealand right? (Black line is NZ, green is Oz – I am reading the graph right, bigger line = more?) Or did you annex us when you were over this side last?
    (Actually, that wouldn’t surprise me, we’d probably not even notice what with having no defense force to speak of and being the ‘eastern state’ of Oz)

    I’m off to stick strings with corks on them around a hat – I welcome our West Island overlords…

  6. I notice we’ve had a version update to Web 2.01. Sweet, where do I download the patch? 😉

    Realistically, anyone who claimed Aussies don’t blog had their head up their stats package. The fact is with the most popular blogging tools hosted offshore, it’s nearly impossible to know for sure where any user is from.

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