Australian Financial Review AFR Access

Lots of digital graveyards out there:

AFR Access has 892 paid subscribers with a target of 20,000. That’s less than 5% of the target. It cost $11 million to build.

From Crikey‘s Tips and Rumours. There are other business models they could (and should) be pursuing…

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

5 thoughts on “Australian Financial Review AFR Access

  1. Ouch! Imagine the number of links they have lost because the content was behind the pay wall; how much would that have been worth?

  2. From AFR site:


    The March 2006 Audit Bureau of Circulation results list circulation for The Australian Financial Review Monday to Friday edition as 85,537 and the Weekend Financial Review circulation as 85,392.

    Now the Audit Bureau also validates visitors to sites, and unique browsers. Not sure if they do time on site yet.

    The problem for newspapers is that historically they were the middleman between content creators and the consumers. So content creators would pay to be placed in a newspaper – advertisers mostly, though at least one journalist in history has accepted food and grog and a spin story 🙂

    Consumers would pay to pick up information – and have to ignore the fact that their information was polluted by ads and sponsored stuff.

    A double whammy.

    Now of course, consumers are the content creators and distributors and generate their own income from what they read and regurgitate…

    The hope (as usual) lies in The Space Between – in this case, hardcopy newspaper and online distribution. Build community and eyeballs. Do it around AFR sponsored activities of UNICEF AUSTRALIA, AFR MIDNIGHT RAMBLER, WOMEN OF INFUENCE LUNCHEONS, AFR BOSS CLUB, AUSTRALIAN FINANCIAL REVIEW CONFERENCES and other offline ventures. Think LinkedIn for Australian business people with events and offline networking stuff to get stuck into. Provide tools for discussions – the dialogue is the content and there’s a LOT of business expertise that doesn’t make it into the papers – and deliver worthwhile web 2.0 savvy advertising. Then…

    Pfft you guys have heard all this before! Anyway, if Crikey were to do it it would be much more fun. Think TheSpinStartsHere.com.au with out all those naughty F words. 🙂

    Y’know I wrote a trifle that got published in the AFR maybe a year and half or two years ago. How newspapers had to be talk-back program to retain interest with the smart new business set. They even did a cool cartoon for me. Ah well…

  3. Have you seen the new India search engine
    www.ByIndia.comthey added all the cool featurw of popular productslike MySpace,YouTube, Ebay,craigslist,etc.all for free to use and specifically for India.Anyone else try this yet? ByIndia.com First to Blend Search,Social Network,Video Sharing and Auctions Into One Seamless Product for Indian Internet Users.

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