My presentation slides to Freelance Journalists Group (80 or so) last night – you can flick through the slides by clicking.
As I mentioned earlier, I was invited to talk to The Sydney Freelance Journalists Group (MEAA)
Basically the slides focus on blogs as content, facebook/digg as distribution, twitter as sources of stories and widgets/rss as advertising. Plus the need to blog to develop protection – from having ideas stolen and from editors wanting a writer/journo/blogger with an inbuilt readership/profile/acclaim.
- blogs being like Citizen Journalist articles. Depth of content, one to many, open distribution, ripple effect of connecting to low volume readers but if one is highly connected
- distribution networks like Digg and Facebook. You don’t sit and read articles on those sites but you use the recommended links to go off and read. Digg – Vote on articles to publish – Citizen Editor if you like. Facebook has powerful viral touch points that act as media delivery mechanisms.
- Implications of companies using facebook for CRM
- Social ads (advertising to profiles) is more powerful than contextual ads (google keywords)
- Twitter is awesome for journalists to connect to leading thinkers, find breaking news and stay connected
- Newspapers are down in revenue:
Murdoch says he loves news itself, he doesn’t care how it’s delivered. He notes that the average newspaper in the U.S. is down 25% to 30% in revenue, though they’ve made every economy possible in production. Now, they’re turning to making cuts in journalism, which is a huge opportunity for a paper like the Journal to fill in the gap.
..yet Google is selling a shedload of advertising. where is it? in the long tail – hundreds of million blogs and social network sites delivering ads. how secure does that make traditional media companies feel? (slide 48)
- If Salesforce, Amazon and eBay are delivering more through Open APIs and the New York Times etc are happy to use Citizen blogger and Facebook users as Citizen Advertisers for their newspapers, why is AP banning bloggers from quoting their articles? Discussed the cone of silence placed on them by Techcrunch followers (here’s our new policy on AP articles: they’re banned) Bloggers in turn act as distributors and advertisers of traditional media content.
I really tried to make the point that a blogger works hard to gain an audience, by research and ideas and learning how to communicate. Already editors look to bloggers to bring an inbuilt readership to traditional media (I’m thinking Bargain Queen and TV, or those entrepreneurial bloggers doing the group blog Start Up for umm was it News.com?). Blogs are being moved onto the front page of the online news.
If you want to be heard in the future, start blogging to gain a name now – in the blogosphere. It was hard for some of the older journo’s to hear – they already had a name! *sighs* unfortunately, the blogosphere usually makes people gain reputation all over again – as much as we love linking to trad media journos (We The MediaWhores) – you don’t get your stripes till you’ve connected with the hierarchy online: no, not all bloggers are created equal.
I was told that some writers approach an editor about a story, are told “no” and then see it in print the next week with someone else’s name on it. If that happens here online, there is an outcry, We are very strict about hat tipping and no plagiarising, please. Of course, if you are not read, it’s hard to be heard – “that was my blog post” is cried into the wilderness. But after a while, after making connctions, it is possible to create a ripple effect so that an echo is heard. Such as the bloggers calling plagiarism plagues down on Ars Technica.
It’s better to be in the community with some standing as a good writer and social networker than outside with no profile except some old stuff that got printed ages ago on paper never to be seen again.
And let’s face it, what journalist isn’t a good writer and knows how to network for sources and information, hmmmm?
EDIT: I forgot Ten ways journalists can use LinkedIn. Soz.