1. Laurel,

    I would have more faith in knuckle bones as an indicator of preference in media than any of the reports cited. Particularly when they average a year’s worth of data into daily or weekly usage without reporting variance or seasonality.

    Next to useless.

  2. I prefer to get my social network usage figures from goats entrails. Afterwards you can sautee them with a little garlic and rosemary. Yum!

    Actually, that really has made me hungry. I’m off to lunch at The Rose in Chippendale, Sydney *waves*

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