Australia Prank: Amnesia 1 Naked 0 – Tom Cruise

Naughty agencies *sighs* what are we to do with ’em?

Tom Cruise sues Naked

SYDNEY: Naked Communications has received an email from Tom Cruise’s publicist, Rogers and Cowan in New York, demanding its “Tom Cruise works at Naked Communications” video be removed from YouTube.

The email, sent yesterday to Naked’s Sydney office, claims the video constitutes an infringement of the 1968 Australian Copyright Act.

“The unauthorized use of the likeness of my client Mr. Cruise, and the copying and distributing via the internet of the aforementioned material without express permission, constitutes an infringement and violation of the Australian Copyright act of 1968 / 31 and recognized international copyright laws,” reads the email.

Digital agency Amnesia has fessed up to the prank, however.

“We figured if they could impersonate Tom Cruise, then WE could impersonate his agent,” Amnesia CEO Iain McDonald said.

Some intentional typos and the fictional name sign-off of Heywood Jablome (standing in for “Hey, would you blow me“) were designed to give the game away, McDonald said.

Naked’s Simon Corbett said the agency sussed out the email was a hoax early on. “Either way, it’s really funny,” Corbett said.

Amnesia’s blog entry on the Cruise / Naked affair has been ranking highly on Google search results. “We’d like to thank Naked for promoting us so well,” McDonald said.

Speaking before Amnesia owned up to the prank, Neil Wallman, lawyer at Powel Legal, said the use of satire meant the Australian Copyright Act did not apply. “A fair dealing with a literary, dramatic, musical or artistic work, or with an adaptation of a literary, dramatic or musical work, does not constitute an infringement of the copyright in the work if it is for the purpose of parody or satire,” said Wallman. (By Mark Chenery, AdNews)

Simon Corbett, you so did not know that it was a prank. Liar Liar Pants on Fire! Heh. Anyway, Naked are part of grown up Photon now, so you guys had better stop being so immature and childish. Or I’m dobbing …

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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