WINNER OF MASTERCLASS TICKET CAPTION WILL GO HERE!!!!

Mumbles doesn’t believe that Yours Truly would be caught dead in a newsagency. Well, here’s your proof – loitering with intent to pick up a marketing heritage mag.  As he now owes me a free pass to his Social Media Extravaganza Advanced Uber MasterClass,

And in the meantime, I’m more intrigued by the idea of you being spotted in a newsagent.

I may run a competition – first person to email Mumbrella a photo of Laurel buying a newspaper or magazine wins a free place at out social media masterclass… (Tim Burrowes)

… I will pass it on to you Dear Reader, if you come up with the best caption/comment for the video. Rude words allowed if they are funny. Or bag out Mumbles. *ignores the “may”* I don’t have any free ones for the public Uni of Sydney social media courses that I run, unfortunately, but if he doesn’t come through, I’ll get you one for our AFTRS LAMP social media workshops ok?

One of my favourite Australian blogs is Australian Newsagency Blog – A blog on issues affecting Australia’s small businesses, newsagents, media and small business generally.

About The Author

Mark Fletcher owns a software company and a newsagency in Victoria, Australia. You can reach him on +61 418 321 338 or mark [at] towersystems.com.au

I think the “software company” Tower Systems,  is a point of sale and distribution system for newspaper deliverers. Read the About page – Newsagencies chatting with Mark Fletcher the blogger about News and magazine distribution. Including issues with Bill Express and prepaid phone cards resellers. Apparently Bill Express is the POS (point of sale) solution – but the $495 per month newsagents pay isn’t covered by the sales and the subsidy period is now over. Not sure I’ve got the story right, but you get the general idea what sort of things they chat about. Here’s some interesting categories:

  • supplier arrogance
  • calendars
  • wrapping paper
  • Bill Express – 212 posts!
  • magazines 1443 posts
  • Newsagency challenges (heaps of posts)
  • Citizen Journalism
  • Social Responsibility

and so on . Lots of posts on Newspaper Masthead Desecration. And on newsagency politics re: industry organisations. Gotta love blogs for that ‘original source, behind the scenes, no holds barred’ revelation of the inner workings of an industry.

Do newsagencies have their own industry magazine? o.O

He also documents newspapers documenting their own demise e.g. Fairfax 11% drop in ads.

newspapers-dead

Aw how mean. And I do read print media. Especially for free in Ad:Tech goody bags. *disappears into Digital Media, B&T and MarketingMag* Shoo. Shoo!. I’m not feeling particularly social