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Australia: Marketing 2.0 Course


Picture: Click for Facebook, Blogs and Marketing public course info

Question: I teach a marketing 2.0 course at the University of Sydney public courses. Which Australian Marketing or Social Media Marketing blogs should I use in my set up an RSS reader and read these blogs spiel? I am updating the courseware…

I’m revamping the marketing 2.0 course I pitched, wrote and started teaching waaaay back in 2005 through the Professional Development arm of the Centre for Continuing Education at the University of Sydney. It used to be called Conversations with your Customer or something equally naff. Had a few name changes (late 2006, YouTube Blogs and Marketing) late last year it became Facebook Blogs and Marketing. Time has marched on and back then, there were only a handful of blogs that were worth asking student so monitor.

I’ll probably update the description soon:

Web 2.0 – Facebook, blogs and marketing Class code: 08WMR1005

Course description:

You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consumer discussions and reviews of your products. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required.
Meeting: 9:00 AM – 5:00 PM | Fri | 18 Jul 08 | 1 meetings (register)

And absolutely I will update the .pdf. Funny, you learn so much more at a strategy level when you have taught a couple of dozen hands-on one and two day seminars and courses.

Now there are a plethora. So if you were stepping into Marketing 2.0 in Australia for the first time, which blogs do you think are worth a regular read? Please name your own blog (if a marketing one) and one other. You can name one someone else has named…

… and if you are really stuck, have a flick through Aussie bloggers forum for some examples or vote on bloggerati.com.au for Australian social media sites. See also Julian Cole’s Top 50 Australian Marketing Blogs (a bit of an eclectic collection).

Go on, get to work. What’s the point of the wisdom of the crowds if you all sit there mute? ;P anyway, I have enough to do, updating the courseware. It’s your job to get me a list of Australian Marketing and PR bloggers. (It was part of the fine print when you signed onto the internet, remember?)


Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

5 thoughts on “Australia: Marketing 2.0 Course

  1. How about Mick ‘stinky’ Liubinskas? Rumour has it that he’s a web marketer that gets it…

  2. Trevor Cook, Lee Hopkins, Gavin Heaton and PR Disasters are all MUST reads on the PR Marketing side.

    Don’t forget other super smart Aussies in this space like Duncan Riley, Darren Rowse, Cameron Reilly and Mark Jones. Not exactly marketing bloggers but they all know new media.

    Your blog ain’t half bad either Laurel 🙂

  3. The Top 10 Champions line up at http://www.digitalministry.com.au is definitely worth a look.

  4. Hi Laurel, Congrats on #22 Top Aussie Lady Blogger!
    Here are the marketing bloggers I tend to follow
    1. marketing mag http://www.marketingmag.com.au/blogs/ This site has some great forum discussions, regular marketing bloggers and links to a number of key marketing experts

    2. Gavin Heaton http://servantofchaos.typepad.com/

    3. The marketer http://themarketer.typepad.com/

    Hope this helps! Michelle

  5. I wonder whether Ed Dale and his http://www.tubbynerd.com/ blog should be here? Ed has been running his 30 day challenge for a few years apparently – which does seem to be a large online marketing business.

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