Australia: Marketing 2.0 Course

Picture: Click for Facebook, Blogs and Marketing public course info

Question: I teach a marketing 2.0 course at the University of Sydney public courses. Which Australian Marketing or Social Media Marketing blogs should I use in my set up an RSS reader and read these blogs spiel? I am updating the courseware…

I’m revamping the marketing 2.0 course I pitched, wrote and started teaching waaaay back in 2005 through the Professional Development arm of the Centre for Continuing Education at the University of Sydney. It used to be called Conversations with your Customer or something equally naff. Had a few name changes (late 2006, YouTube Blogs and Marketing) late last year it became Facebook Blogs and Marketing. Time has marched on and back then, there were only a handful of blogs that were worth asking student so monitor.

I’ll probably update the description soon:

Web 2.0 – Facebook, blogs and marketing Class code: 08WMR1005

Course description:

You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consumer discussions and reviews of your products. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required.
Meeting: 9:00 AM – 5:00 PM | Fri | 18 Jul 08 | 1 meetings (register)

And absolutely I will update the .pdf. Funny, you learn so much more at a strategy level when you have taught a couple of dozen hands-on one and two day seminars and courses.

Now there are a plethora. So if you were stepping into Marketing 2.0 in Australia for the first time, which blogs do you think are worth a regular read? Please name your own blog (if a marketing one) and one other. You can name one someone else has named…

… and if you are really stuck, have a flick through Aussie bloggers forum for some examples or vote on bloggerati.com.au for Australian social media sites. See also Julian Cole’s Top 50 Australian Marketing Blogs (a bit of an eclectic collection).

Go on, get to work. What’s the point of the wisdom of the crowds if you all sit there mute? ;P anyway, I have enough to do, updating the courseware. It’s your job to get me a list of Australian Marketing and PR bloggers. (It was part of the fine print when you signed onto the internet, remember?)