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Australia: KevinPM Web 1.0 site


For a second, I thought he was self gagging a protest on Minister for No-Broadband Stephen Conroy’s ISP filter plan #nocleanfeed.

KevinPM is not Web 2.0. Web 2.0 is about social media. I’ts not about using social networks to push agency media, nor is it one way “PM to voter”. Web 2.0 is interaction PM to voter to PM, or at least voter to voter.

Now, I don’t think that Kevin Rudd should sit on Twitter (KevinRuddPM) all day responding to a handful of voters chatting. He has better things to do. Like run a country. But a designated Senior PR/Community Manager might be just the thing. Make sure it’s transparent though – faking a Kevin tweet will be anti-marketing and anti-PR in this case. And give Australians a place to natter on about the state of the economy, politics, green things, what have you. Why not have the village square on a gov branded microcommunity site?
Back to Kevin09 KevinPM – using YouTube as a broadcast, passive medium. A feedback form. An email list. Web 1.0 in all it’s dying glory. Kayt from DT Digital project managed it but whoever is advising Kevin Rudd office on engagement with voters should’ve briefed them better. This is not the time to phaff around with faux engagement. Time to step up to real opportunities to listen and respond to the people.

Green screening is where you leave a wall or screen green so that editors (citizen or professional) can add in a background. Newsreaders do it with a London Big Ben picture, in movies its to add in CGI Monsters.

So was McCain’s green screen deliberate? Or accidental? Here’s one:

So, without having to reply personally to the tweets, facebook wall questions, myspace postings and youtube rantings of every single American, McCain was able to give them something interactive to play with. Didn’t win him the election though, did it?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

10 thoughts on “Australia: KevinPM Web 1.0 site

  1. Laurel. I think the ALP should be commended for giving it a go and hopefully learning through the process.

    The way I look at it – It’s all relative. Can you imagine John Howard engaging in these platforms in a way that brought him closer to the real Australian conversations?

    I suppose only time will tell how KevinPM evolves

  2. …. my comments from over a year ago on Kev07 are here including We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms.

    Ah well, maybe next year, eh John Tony and Priscilla? 🙂

  3. Hmmm … was wondering what your thoughts would be on Kev’s website 🙂

    The first thing my eye was drawn to when I visited his site was “By signing up, I can keep in touch with you …” which made me think “your emphasis is on you telling me, rather than us having a conversation … no thanks!”

    I agree in part with Tony, at least they gave it a go. But it would have been much better if they’d employed somebody who knows what they’re doing re online engagement!

  4. I fully agree with your post. A total lack of authenticity or commitment to the medium. When will these guys ever learn?!

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  6. Somehow I don’t think the man is genuinely interested in engaging with us moreso than attempting to influence us.

    Kevin still sounds like he is in campaign mode to me, his rhetoric is vacant. I am not sure that he is any better or any different to howard

  7. Hi Laurel, I think it’s fascinating how different politicians are using Twitter (and social media in general) – surely the green screen approach is the only viable one. I had the chance to work on a fair bit of web stuff for the ALP at the last election but I’m finding the new KevinPM site sadly lacking. If you’re interested in some futher reading on social media and the US election check out the post I wrote this morning, which will be going in Marketing Mag shortly: http://www.dpdialogue.com.au/zakazukhazoo/how-social-media-won-obama-the-us-election/

    Cheers,
    Matt

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