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Australia: Electrolux Global Social Media Summit


Electrolux global social media summit in Stockholm with video of me Laurel Papworth as the representative from Australia/Asia.  Peter Shankman from HelpAReporterOut was part of the summit too!

Electrolux hosted a global social media summit from Stockholm, Sweden on Monday night. They invited a social media strategist from each continent to speak for 10 minutes on the State of Social Media in their country or region. There was dodgy sound – India and Hong Kong were worse than mine and hardly able to be heard. The American representative was Peter Shankman, the guy that started HARO – Help a Reporter Out, initially as a Facebook group and now a mailing list of 100,000 supporters.  I have blogged about before.  I was invited to speak as the Australian representative:


Note, I haven’t been in online marketing since 1989 – I’ve been in online communities since 1989. Kind of a major difference.

This was completely unrehearsed, off the cuff,  at nearly 1am in the morning, not exactly the lavish production you see elsewhere. 100 or so people in the audience -Swedish companies, lots watching online and only a few on Twitter stream.

I mentioned some Australian key players:

It’s really important to me that Australia and the region is represented internationally.  And to that end, I’ll keep pluggin’ away.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

11 thoughts on “Australia: Electrolux Global Social Media Summit

  1. Skyping into the Global Social Media Summit, Stockholm http://bit.ly/ewRjP One rep from each continent. Australia FTW!

  2. Unfortunately I purchased an Electrolux fridge about a week ago and it is so poorly designed that I cant use it. There is Styrofoam exposed in little slots in the back of the freezer. Not only is this a bad design (anything can penetrate those flimsy Styrofoam and that means it can get into your food), but also I am hugely sensitive (diagnosed with multiple chemical sensitivities that means exposure like that to Styrofoam will make me ill.

    So I havent used the fridge, customer care at Electrolux doesnt call me back and I have to chase them up, their “supervisor” that I spoke to on the phone today was aggressive and rude. This is ridiculous and unacceptable. And basically she told me (not in these exact words) that it was too bad for me and that they would not do anything about. I told her that she “chose” not to do anything and that I wanted this matter escalated to a higher authority than her. Really appalling (lack of) customer service.

    I will never buy an electrolux product ever and neither will any of my family (extended family) and I will ensure all my friends and other relatives as well as colleagues and everyone online on all my social networks and on forums knows about this.

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