Australia: Current.tv launch

Who’s handling the launch of the current.tv in Australia, anyone know? I’ve got some ideas – and I don’t want the standard VCAD $1000 bucks for ’em either. šŸ˜› Anyone know the agencies that normally work with Foxtel? I spoke with Kim Williams and he said Foxtel was in discussions with current.tv. That was back in March just as current.tv doubled their subscriber base from 28 million in the US by adding in 25 million viewers from the U.K.

For those of you who’ve never heard of ’em, current.tv is a user generated channel with user generated ads. Oh shi….vers. I mean consumer generated media. Al Gore is the Chairman. 52 million viewers create the shows and choose the ones to go to air and create the ads and so on. Ignore idiots who point to YouTube as the uber video community online. It’s business model is stinkypoo compared to Joost and Current.TV. I wouldn’t be investing in host heavy, centralised pipes, unstructured community. Plus current.tv delivers the final content to real world TV. Think of a DIGG front end onto your EPG (electronic program guide). Alternately sit down for an evening’s viewing of what your friends have picked for you. *laughs* Joost doesn’t have the real world normal lounge room TV componenent, but it does have chat channels (many-to-many instant) and instant messaging (private one-to-one) overlaying the shows.

Not quite the same as heading home wonkily with glass in hand after a night of Californication with the girls at Cat’s place but close.

Not sure about this though (from their site):

Current is a peer-to-peer news and information network.

Considering that, unlike Joost (TV from eBay/Skype owners, running on bittorrent), it’s not technically a peer-to-peer news and information network. After all, we the viewer aren’t also the media distributor via mesh or bittorrent. But functionally, in the sense that ‘we media’ decide on the content, I guess it is.

Laurel Papworth

Named by Forbesā„¢ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazineā„¢) and in the Power150 Media bloggers (AdAgeā„¢). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

Recent Posts