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Australia: Cult of Traditional Media


I’m tired of being told that we bloggers, (which is, y’know, the general population) are:

  • in an echo chamber and have no original thoughts,
  • that we only copy and paste traditional media articles and add no value,
  • that we find other bloggers we agree with and never hear the opposing point of view (*falls off chair laughing* you have to be KIDDING, right?)
  • that we write crap grammar and can’t spell (oh ok, I’ll pay that one, but ‘ave you read the Telegraph lately?)
  • that we are paedophiles, sometimes spelt pedophiles (depends on the journo’s spellchecker), scam artists, have no life or friends, and time wasters
  • wouldn’t recognise integrity, research, commitment to a story or investigative reporting if we fell over it.

What else did Andrew Keen (Cult of the Amateur) have to say? Was that it? Oh yes, we are ruining Culture (capital C).
Today Tonight would have a great blog: so much crap and arguing and stoushing. Compelling…

A Current Affair doesn’t have a blog or forum, that I could find, either. Shame, cos the linkbaiting and trolling around discussion topics would make it a web winner.

Anyway, here’s some valuable, traditional, trustworthy media reporting for you (thanks AdNews!)

ACMA takes aim at A Current Affair

SYDNEY: The Australian Communications and Media Authority (ACMA) has discovered A Current Affair‘s fifth code breach in the past three years, as the program’s battle with arch rival Today Tonight heats up.

and it goes on:

The breach was A Current Affair‘s fifth since 2005, and follows ACMA’s finding in March that the program was guilty of inaccurate and unfair reporting. In that case, Nine was forced to broadcast an announcement during A Current Affair explaining the findings of the ACMA investigation and apologising for the breaches, and it also sent the show’s staff to ACMA training courses.

Cool, training. Can we come too?

The change is seen as a bid to increase A Current Affair‘s ratings which on average trail Today Tonight‘s figures. Recently, former Nine CEO Eddie McGuire stepped in to host A Current Affair for a week and the program recorded its highest ratings for the year, notching 1.42 million viewers.

A Current Affair‘s daily average audience this year is around 1.13 million viewers, while Today Tonight‘s is 1.34 million.

However Seven’s Today Tonight has also been troubled by controversy this year, recently losing a high-profile defamation court case against Mercedes Corby.

The confidential settlement is believed to have cost Seven around $5 million.

Don’t bother suing me for $5 million. *turns out pockets* I’m still waiting for a stack of invoices to be paid *wags finger* yes, you know who you are!

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

4 thoughts on “Australia: Cult of Traditional Media

  1. It’s like it’s 2003-04 again…in America 🙂 The funny thing is that it has taken soooooo long for the journos here to even wake up to blogging ,and now it’s a threat they are lashing it. It will pass.

  2. in fairness though, it’s not all journos. It’s probably the same journos that don’t like PR people.

    some people just need something to condemn and some people are just plain insecure.

  3. @duncan oooh I was overseas for years (working with American SNs and MMORPGS) and just got back in 2005.

    @both – actually was being snarky at Andrew Keen and his followers. Not normal everyday journos. What’s up with Americans not being able to stand against him – any debate he is in, he wins! Totally that should not happen, it’s like the people speaking up for user generated content still don’t understand it’s true value… *puzzled*

  4. Sounds like the ‘real’ journos are just feeling a wee bit threatened.

    With good reason, when you look at some of the cr*p that the mainstream media is putting out there…

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