Government 2.0 is such a hot topic. I’m speaking in Canberra next week – a workshop on social media and government one day and presentation on online communities and voters/constituents the next. Come along if you are interested – I think you can book from IBRC.com.au
The Masterclass Bootcamp workshop thingie is on Monday 25th October:
Session for Bootcamp:
This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!) and a demonstration of tools to make your life easier. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline.
social media dashboard. How do you save time and energy when monitoring ALL those social media sites. This session will show you how!
social media news room. less and less journalists are opening attachments today yet there are over 500 journalists on Twitter. How can you provide press releases that will be read and passed on through social media sites, blogged by bloggers and published by journalists. Welcome to the new communication tools.
Demonstration of tools. Did you know you can measure influence of a blogger or Twitter? How do you measure “sentiment” online when people are talking about your policies or district? What tools do you need to set up a “proper” Twitter political debate? Learn here!
What is the difference between a social media strategy and a social media campaign? We all know that having a Facebook fanpage and a Twitter account is not a “strategy” – this session gives you the steps to developing both!
And the main conference session I am presenting on Tuesday 26th October:
A selection of case studies of how social media is being used in Australia and overseas. We go from baby steps of using social media as “broadcast” channels through to metagovernment where the community has active input and decision making social tools. We focus on social media ROI (Return on Investment) but also COI (Cost of Inaction). What happens if you don’t build social networks? The challenges of the new social newspaper community and the FixMyStreets type activism. Also the impact of Foursquare and it’s geo-location based, ambient, always-on social networking. The Future is Here!
Paul Borrud from Facebook, Dr Nicholas Gruen, Nick Bolton Craig Thomler, Kate Lundy and others are speaking there – should be fun!
Then I disappear to Japan for a few days to speak at ad:tech in Tokyo. Toodles!