Australia ad:tech: Twitter


Sydney, Australia: Panel on the Business of Twitter at ad:tech. I’m on 2 panels at ad:tech -this is one of ’em. Lifted from JyeSmith who is the Chairperson/convenor/bottomsmacker:

On Tuesday, March 10 I’ll be leading a panel discussion at ad:tech, Sydney.  I’ll be joined by Gavin Heaton, Laurel Papworth and Mike Hickinbotham as we discuss how you and your company can drive value and return for your business.

I’m incredibly flattered by this opportunity and would really look forward to seeing you all there. As we discuss the following:

  • How Twitter can support business objectives
  • The evolution of the B2C Twitter relationship
  • The value of Twitter networks
  • How to monetise Twitter for business impact

The session will kick off at 4:35PM and I can give you a 20% discount if you contact me directly.

My thoughts.

I believe that Twitter is a fantastic example of the power and inflence online communities and social media can have.  But with all great power, comes great responsibility (thank you, Spideman).  When talking to companies I like to highlight the important of authenticity and dedication.  Through this, powerful networks can gain incredible reach.

Anyone who can quote business, Spiderman and Twitter in one post – well, I can’t top that.  By the way, we are @silkcharm (me), @servantofchaos (gavin heaton), @jyesmith (guess) and @m_hickinbotham if you want to follow us on Twitter.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

5 thoughts on “Australia ad:tech: Twitter

  1. this is a bit off topic, but i would like to know how you think twitter intends to make $$$. they just received another $40m in funding.

    surely there’s going to be a twitter corporate model or some added functionality for companies and advertisers e.g. greater customisation of profile pages, some kind of brightkit ability to pump out continuos updates or perhaps a yammer style closed business group.

    so i’m keen to know what you guys think is the future of twitter, particularly their business model.

    inspiredworlds’s last blog post..Blogs as a source of authority – ReadWriteWeb’s v Wikipedia

    1. I say all they need to do is make search more apparent to the layperson and serve ads relating to searches. That’s one simple strategy.

      How about listing similar searches and for every 5 recommendations throw in a “sponsored search recommendation” which lists a businesses Twitter account or a popular tweet from them?

      The possibilities are endless…


  2. Darnit I just checked the Adtech schedule and im going to be Twitter moderator for Track 2 on Tuesday and you guys are in Track 3 🙁

    Hopefully the sessions are getting recorded onto video or someone does a coveritlive etc

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