Australia: AdNews wrong again

Action: Vote this up, please?
Hello? 2 months too late Mark Chenery! from AdNews Latest News:

SYDNEY: Australia’s first social news website, Kwoff.com.au, was officially launched today, allowing members to recommend and vote for their favourite news stories.

I suppose my little dinky social news site Bloggerati Australia doesn’t count? *pouts* Ok, i agree, it’s a cute bookmarking site for web 2.0 news -but…. What about the other sites that Aussies have worked long and hard on?

Megalicious from Blogpond rounded up them up, at the end of August:
confer – general
Redruby – financials
Too Right – politics

and others. Mark Chenery should get in contact with Meg Tsiamis – her research skills, albeit as a citizen journalist… ace his copying and pasting of a press release. Funny, Meg doesn’t get paid…


Dan Walsh from Kwoff writes

We are in the final throes of launching www.kwoff.com.au and are hoping to expand the minds of mainstream surfers who only dip into one or two mastheads only.

We think social media can open the minds of the average web user to the depth of content that exists in .AU (blogs, photos, video and audio – we know a lot of superior Australian content exists)

Our initial focus includes Politics/Business and Culture.

I’d invite anyone intersted to drop in and give us their opinion in our final beta week – www.kwoff.com.au

Kwoff have the following categories; General, Business & Finance, Politics, Humour, Environment, Sport, Culture, Mind & Body, Technology, Entertainment, Miscellaneous.

Thanks Meg!

Launched by Crikey founder Stephen Mayne, writer and barrister Greg Barnes and new media consultant Dan Walsh, Kwoff will not introduce advertising space for at least the next six to twelve months, while the site finds its feet and grows its user base.

Anyway, I’ve been on at Crikey for ages to do something with their network. I just hope they decide to revenue share back with their Citizen Journalists – it is a PLIGG site, so its a basic module. Vote the revenue share blogpost up at Kwoff, please?

BTW, What are the fireworks for, on the Harbour? *puzzled*

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

8 thoughts on “Australia: AdNews wrong again

  1. Hi Laurel,

    Meg was way ahead of the ‘paid’ press hounds on this one!

    Revenue share is top of our agenda. As you point out, the available pligg modules make this a likely option.


    Dan Walsh – Kwoff

  2. AdNews is written by and for people who can’t read, can’t write, and who think that throwing off a few swear words in column makes them intelligent.

    And you just have to be amused by their current supplement on 40 under 40 rising stars. In any other field, these people would be nowhere near considered big achievers. Their advertising people for God’s sake.

  3. Dan, I sent you an email about having kwoffee. Oops. I mean…

    Anonymous: My AdNews is rotting in it’s plastic bag. I’m tempted to take it out and see what you’re talking about – I’m guessing 40 young’uns under 40 years of age that have done…advertising? o.O

  4. Great

    That’s all we need, another “news” site run by those lefty, one eyed, commie c__k suckers from crikey.

  5. oh no, it’s not run by them. It’s run by us, We Media. If the whole thing gets overrun by Little Johnny supporters, not a darn thing Crikey can do about it, but pull the plug. The only lefty, one eyed cask sucking journos will be Citizen* ones. Probably duking it out with right-wing, one eyed cask sucking Citizen Journos. 🙂

    In fact, the issue is going to be how they manage the opposing forces. It can drive up votes (and page hits/visits/members) up, but the trolls will come out to flame. (for newbies, that means big arguments about issues that become subjective, defamatory and downright bitchy. Not to mention personal attacks and in-real-life threats to spouse, children and small animals).

    If Crikey have a clear vision of Social Media, they will pull ahead of Traditional Media and use all that lovely passion to drive commitment. But… well, we’ll see.

    *note: I am never citizen anything. Princess only, please.

  6. The Kwoffey Guy had a long piece on one of those high brow Radio National Programmes yesterday morning. It was very fair and really gave them a chance to explain what they were about. I even left the room for a while and they were still talking. Interesting.

  7. Hi Laurel,

    Thanks for your constructive feedback. Bruised egos are always fun. I spoke with Dan Walsh for the story you’ve mentioned and it was he who said Kwoff would be the first social news site in Australia. Perhaps you should take issue with him – can’t you social news people be trusted??

    Also, I don’t know who this “anonymous” is, but isn’t it self explanatory that a 40 under 40 report published in an “advertising” magazine would feature people who have achieved things in, well, advertising?

  8. “Perhaps you should take issue with him – can’t you social news people be trusted??”

    Hmmm Mark? The difference between us “social news” people and you is that YOU get paid to do research and check your sources, we do it voluntarily, for free, for fame not fortune.

    A simple Google search on “social news” + Australia would’ve revealed all… Meg’s post first, Bloggerati second, Kwoff third and this ‘ere blog fourth.

    And you are welcome, always happy to help 🙂

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