Australia: AdAge Power150 Top Bloggers


Who are Australia’s top marketing and media bloggers? Not decided by the local BlogMafia -heh – but internationally recognised and independently evaluated?

This is the list. Again. Six months on. My original blog post, exactly six months ago. Where are we up to? For Lee Hopkins, who asked today on Twitter about getting access to an updated Top Marketing and Media bloggers list for Australia. As you can see, their ranking in Australia is left column, then the blog name, their ranking in August last year, their ranking today, and for fun, their Twitter ID if I have it handy.

Blog Name and real name Aug-08 Feb-09 Twitter
1 ProBlogger (uber blogger Darren Rowse) 10 8 problogger
2 Bannerblog (Ashley Ringrose, Ashadi Hopper) 66 80
3 Servant of Chaos Gavin Heaton 145 93 servantofchaos
4 Inspiration Room Daily 98
5 AcidLabs (Stephen Collins) 128 trib
6 Young PR (oi! Paull Young is in NY now!) 123 163 paullyoungPR
7 Get Shouty (cheers Katie Chatfield!) 295 177 KatieChatfield
8 Social Networks Laurel Papworth 156 195 SilkCharm
9 Adspace Pioneers (Greetings Julian Cole) 465 214 juliancole
10 Better Communication Results (Lee Hopkins) 190 228 leehopkins
11 PersonalizeMedia (my cutie, Gary Hayes) 391 247 garyphayes
12 This Ain’t No Disco 316
13 Media Hunter (Craig Wilson) 343 323 mediahunter
14 Duncan’s TV Ad Land now InspirationRoomDaily
131 342
15 The Marketer (Gordon ‘Dangerous’ Whitehead) 365 392
16 Pigs Don’t Fly (Zac Martin) 702 431 zacmartin
17 Business of Marketing and Branding (David Koopmans) 282 432
18 ineedhits Search Marketing Blog 474 449
19 Amnesia Blog 461
20 PR Disasters Gerry McCusker 388 464
21 Corporate Engagement (hi Trevor Cook! ) 347 556
22 Insight 576
23 Jax Rant ( Jacqueline Weschler) 618 613
24 Creative is not a department 650 davidgillespie
25 Copywrite (Jonathan Crossfield) 665 kimota
26 Marketing Easy 673 lucio_ribeiro
27 Shifted Pixels (Nick Holmes a’Court) 623 686 nickhac
28 Zebra Bites 702 zebrabites
29 Ryan’s View (Ryan Peal) 638 709 ryanpeal
30 The Jason Recliner (Vando, from his armchair) 640 710
31 Slice Media ( Kylie Lewis) 796 864 kylielewis
32 Innovation Feeder (Jen Stumbles) 752 907
33 Frontiering Talk 917
34 Increase Web Traffic @ Traffic2MyPage.com 731 924
35 Ignite (agency blog) 692

Please note – this is AdAge (international) Power150 list of Most Influential Bloggers – I simply extracted out the Australian names. Same as I did six months ago.There’s no arbitrary dropping our top online marketing blogger off the list (Darren Rowse) or me adding anything in the way of a SilkCharm point system. I mean I could, but in many cases here, we are not comparing apples with oranges. Plus, people get grumpy with me, if I don’t give them 11 out of 10. And sulk. And I can’t bear it when they cry. So just assume I gave everyone 11 out of 10, ok?

Some things to note: agency blogs are often written by a number of people – so a group blog. In fact Inspiration Daily is more of a microcommunity portal (many to many) than a blog (one/few -to-many), no? A few people – me included – changed domain names so we lost our link love. *shrugs* but we all seem to be on our way back up again.

I’ve been interested to see the movements. Some people have gained massively – in spite of the number of blogs being tracked going from 826 to 947.  Others have dropped substantially. I couldn’t find Ignite/Igloo/Gloo at all on the list,but that might be me not seeing clearly? There are people who probably should be on the list – but someone has to nominate them to AdAge Todd Andrlyk and Charlie Moran.

Only in our field (media, marketing) would we rate so highly based on links. I have a friend with 10-15x the traffic I get – well over 10-15k of readers per day, hundreds of comments –  but none of her readers blog, so she doesn’t get the Google Juice. I think her Technorati rating is 32 which is plain ridiculous.

Speaking of Technorati, it’s a dodgy measurement system at the best of times. Sometimes I’m at around 120 on Power150 list if Technorati finds all my links. Others I drop 100 points. Mostly on weekends, when this blog goes to, oh, around 300. I think they must manually run a cleaning filter on Mondays. What does your Technorati ranking usually run at? And it’s also just plain weird that mine is already at 71 after only a few weeks of operation on this new URL. I wonder where it will be in 3 months?

Also note,  a lot of Power150 bloggers share the same points. So if you have 52 points, you are arbitrarily placed on a list with 10 or 20 other bloggers with 52 points. You can change 10 or 20 places just by swapping with another on the same step as you.

As always with top lists, take it in your stride. Note what the blogger is doing well, that makes them popular, decide if it suits you or not, and keep practising/playing. No right or wrong answers, do it for passion not Power150 lists.

Please check Twitter IDs, I have to hop off now, without checking thoroughly. Thank me later, Lee.

EDIT: Just a quick lesson for B&T- locked down, flash-ized webpage

bandtTranslates after six months into

bandtnowAdAGe on the other hand, are still pulling in massive traffic everytime someone like me blogs their list or points to a widget. C’mon guys, get it together. You should be living high on the long tail of your content!

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

29 thoughts on “Australia: AdAge Power150 Top Bloggers

  1. @SilkCharm I’m totally blaming you if I get and insane influx of followers overnight thanks to http://is.gd/kDJN

  2. Thanks for all the work you’ve put into this Laurel. Duncan’s TV Ad Land, of course, has been reincarnated as The Inspiration Room Daily. I’m the editor/lead blogger on the Daily part of the Inspiration Room which is developing as a powerful community portal. Twitter is Postkiwi. It seems strange retaining the 13th place on the list after six months without posting at Duncan’s TV.

    Duncan Macleod’s last blog post..Ephemeral Museum in Lisbon

  3. Laurel,
    Thanks for the work, It’s been bookmarked for reference.
    In case you want to fix – Marketingeasy.net, it’s me Lucio Ribeiro – lucio_ribeiro on twitter.
    Lucio Ribeiro

    1. You have to drop Charlie Moran an email to update with new address. Takes a bit of time, but eventually they do it 🙂

  4. I refuse to join any top blogger list that would have me as a member. I refuse to join any top blogger list that would have me as a member.I refuse to join any top blogger list that would have me as a member. I refuse to join any top blogger list that would have me as a member.I refuse to join any top blogger list that would have me as a member.I refuse to join any top blogger list that would have me as a member.

    If I say it enough it will become true.

  5. Hey Laurel – what a great surprise to find me on the list. My pal Meghan just let me know about you and lovin’ your work!

    Just jumped on twitter recently too, so much to play with these days. Can you add my twitter name to your list up above? its @ryanpeal. And thanks for providing other twitter names for other bloggers i’ve been reading too.

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