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At War: It's the little things


It’s the little things that set off customers into becoming anti -brand vigilantes. *laughs* This guy was taking a video outside Trader Joes, an American assorted goods store, by the look of it. :

traderjoes_bag

If I made a commercial for Trader Joe’s.

One day I was taking a photo of a primitive but lovely hand-drawn chalk sign when a manager came running over to tell me cameras aren’t allowed in Trader Joe’s. Well, he didn’t say anything about cell phones so I decided then and there to make a commercial for TJ’s on my Treo. Up until now they haven’t done any TV advertising at all so I have no idea if this is the kind of thing they would like.

err no, probably not, but…

…you guys decide. 😛 *shrugs* it doesn’t have to be vicious or angry – a wry look at the authentic shopping experience, at grocer Trader Joes. He likes the yummymummies  and is gobsmacked at bulls’ penises. Well, aren’t we all? Heh.

Competitions asking consumers to create an ad or a design are passe and have been for a while. You’d be lucky to get many these days participating. Even four years ago, ‘user generated ad agencies’ were showing signs of fatigue. But spontaneous ‘we love’ or ‘we hate’ will always be in fashion.

Hat Tip, podcast I am on over at MarketingMag.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

7 thoughts on “At War: It's the little things

  1. anti- Ad by a customer http://twurl.nl/y7zrdv Customers can respond with anger and viciously – or with wry humour. hat tip @marketingmag.

  2. anti- Ad by a customer http://twurl.nl/y7zrdv Customers can respond with anger and viciously – or with wry humour. hat tip @marketingmag.

    1. Floods in Queensland – Townsville and cyclones means Yes We Have No Bananas Todaaaaay. Well, cheap ones anyway.

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