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Astra Event – Pay TV and online communities


Current.tv has launched in the UK this week, picking up another 25 million subs. They are on Sky (Ch 229) and Virgin (Ch 155). For those who don’t know, Current.tv has 28 million subscribers in The States, runs on Comcast, DirecTV and TimeWarner networks, is user generated content driven – including the ads – and the sponsors include Sony, UniLever, L’Oreal. Oh and the Chair is Al Gore. I was able to grab a word with Kim Williams, Foxtel CEO yesterday, and ask if this piece of Citizen TV goodness was coming to Australia and he said … ‘we are in discusssions‘. Yay!

Lots and lots of interesting people and topics and talks at Astra. Some quote-y type statements (best as I can read my writing or remember ’em).

  • Kids used to pass notes in class. Now they pass SMS. (Katrina, Nickleodeon)
  • Can’t stop the changes, like trying to hold back the tide (James Packer)
  • TV offers income streams other than the advertising model and the subscription model (I forgot who said it, but yay!)
  • Last year’s buzz was IPTV and it went nowhere, this year its User Generated Content and it will go nowhere. (John Porter from Austar).

That last was correctly responded to (IMHO) by David Butorac who pointed out NowIPTV in HongKong.

I really enjoyed meeting with Dr Jeff Cole of the Center for Digital Futures. We trotted off for Japanese food after the conference and chatted about online communities and Web 2.0 stuff until really quite late. I think his work has not presented justly here in Australia – and the quote of his I used last year from a newspaper article was taken out of context. Naughty mainstream media. Why do they find user generated content and citizen journalism so threatening hmmm? Oh gosh, I remember why – because it is (threatening them). heh.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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