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Astra conference in Sydney


I’m off to Astra in a couple of weeks – March 15 actually – I really want to ask about the Current.TV model and if it’s applicable in Australia:

The ASTRA Conference 2007 is the leading conference to draw together subscription television in Australia.

The ASTRA Conference 2007 provides the opportunity to showcase subscription television businesses, discuss critical issues and policy and inspire and stimulate the industry for the year ahead.

With new digital and active services, many more channels provide thousands of hours of Australian and international programming each year to approximately 1.7 million Australian households (5.5 million Australians).

ASTRA 2007: It’s All About Growth – a one day packed forum of discussion, presentation and interaction offering a stimulating opportunity for engagement with the Australian subscription television sector.

James Packer is presenting keynote but I really want to hear what Dr. Jeffrey Cole of Center for the Digital Future sees in his glass ball. I wasn’t too impressed last time – I spend most of my time debunking myths, such as in this post about Dr. Cole’s contribution to the NineMSN show last year. But there’s a light on the horizon. This year’s report is all about online communities. w00t! And nice statistics to feed hungry audiences. Such as 20.3% of online community members take offline action related to their online community. That should make Marketing bods sit up and take notice.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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